What's new | Emma

Emma interface showing email drip campaign journeys feature

Introducing Journeys: Drip Campaigns

Multi-step email and SMS sequences have always been possible in Emma. Now…

Our 2026 VPAT is Now Available

For organizations in higher education, government, nonprofits, and anyone else…

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Native CRM Integrations: HubSpot and Microsoft Dynamics 365

Emma now connects natively with two of the most widely used CRM platforms:…

Smart Subject

Smart Subject is an intelligent powered feature that generates compelling,…

Default Subaccounts

You can now set a default subaccount! For customers who belong to multiple…

Smart Recommendations

Smart Recommendations introduces an intelligent way for you to improve campaign…

Brand Import

Brand Import introduces a faster, smarter way to create style guides in Emma.…

Smart Send

Take the guesswork out of when to send your next campaign with Smart…

Smart Segment

Introducing Smart Segment — a simpler, smarter way to create segments in Emma.…

Internal Sending Subaccounts

Sending internal communications through Emma just got easier and safer. With…

Conditional Contact Fields

Creating smarter, more dynamic data structures in Emma just got easier. With…

Update Contact Field Values

The Update Field Values feature gives you greater control over your contact…

Shared Campaign Memos

We’ve made it easier than ever to create and share campaigns from your parent…

Verified Open Rates

One of the biggest challenges in email marketing is distinguishing between real…

Editor Commenting

Editor Commenting makes it easy for you and your team to collaborate directly…

More Ways to Personalize, Preview, and Polish Your Emails

We’re excited to roll out a fresh set of updates to our editor—designed to give…

Enhanced Review and Send Experience

We're excited to introduce the updated Review and Send page—designed to…

Work with Our Experts to Build Custom Email Templates

Looking for a polished, on-brand email template but don’t have the time or…

Enhanced Contact Exports with SMS Details

Now you can export valuable SMS information alongside your other contact data!…

Style Guide by Subaccount

For organizations with diverse branding needs, we're excited to announce a…

Seamless Sending: From Test Send to Final with Ease

We've rolled out an improvement designed to make sending your campaigns even…

Campaign Folders

Keeping your marketing campaigns organized just got easier! As your…

Contact View Across Subaccounts

You can now see your contacts' complete campaign activity across all…

Test Sends to Test Groups

Say goodbye to manually entering the same test email addresses over and over!…

Saved Email Rows

Streamline your email workflow by saving custom rows created in the…

Emma Central Subscription Center

Introducing the Emma Central Subscription Center! When enabled, contacts who…

Email Footer Updates

We're always looking for ways to improve the Emma experience, so we’re excited…

Bulk Delete Templates

Remember that handy feature we released last month to move multiple templates…

New Navigation Menu

Introducing a new, more intuitive navigation and menu options. We’ve updated…

In-App Support

With our new in-app virtual support, you can get the help you need without…

Updated SMS Consent Form

We’re offering more flexibility and customization when adding SMS consent…

Template Folder Sharing

Imagine having a central repository for your email templates that automatically…

Subaccount Categories

As your business grows, you may take advantage of using multiple subaccounts to…

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Subaccount Search Improvements

Searching and identifying subaccounts has become a whole lot easier. In the…

Non-Human Interactions (NHI)

Response data, in particular open and click rates, may not truly reflect how…

Add, Edit, and Delete Webhooks

Webhook management just got a whole lot easier. Webhooks are an easy way to…

Template Folders

As your organization grows, you’ll want to add more email templates to help…

Segment Descriptions

You asked, and we’ve answered with our segment descriptions, now available to…

New Content Block – Table

By popular request, you can now easily add tables to your campaigns with our…

Continued Excellence in Deliverability: Fallback Sending Domain for Gmail and Yahoo Addresses

In October 2023, Google and Yahoo announced new sender requirements to keep…

SMS Usage API

We know that many of our Emma customers are interested in multichannel…

Google Integration Codes for Forms

With changes coming from Google and Yahoo to improve email deliverability and…

Lock Preheader and Subject Line

When sharing a campaign from your parent account, you can check the ‘Disable…

Continued Excellence in Deliverability: DMARC & SPF Record Checker

As you authenticate your domain, you’ll also want to ensure you have records…

Continued Excellence in Deliverability: DKIM Backfill

In our continued efforts to fully support our customers through the new sender…

Disable Text Style Changes

After setting default text styles within the Brand Manager, you can select the…

Style Guide – Text Styles

The default text format can now be defined when you use the Header 1, Header 2,…

Style Guide – Colors

You can add specific colors to appear during color selection in the editor.…

SMS Credit Limit Management

When purchasing SMS message credits, you can allocate an amount of your choice…

AI Assistant

Our AI Assistant helps you do your job faster by banishing writer’s block and…

Style Guide – Fonts

Here at Emma we understand the importance of branding and style to create a…

Holiday Templates

We've added 6 new templates themed around the holidays are now available for…

Apple MPP Open Rate

The campaign response overview now displays the Apple MPP open rate for your…

Updates to our personalization features

'Merge tags’ are now named ‘Personalize’ in the drag and drop editor. This…

RSS feed content blocks

Sharing up to date and real-time content is essential when creating engaging…

Create and share preheader text with your subaccounts

Having a consistent tone of voice is key to ensuring your customers connect and…

One-time verification code

As part of our commitment to help keep Emma customers' accounts more secure,…

Emma SMS*

Cut through the noise with Emma SMS*! SMS is a powerful, yet simple marketing…

Mobile Signup Forms, Mobile Contact Fields, and Mobile Bulk Imports

SMS is coming soon to Emma! To make sure you’re ready to add SMS to your…

Manage contact fields

We’ve made contact fields more flexible, to better help you personalize your…

Section controls

Add padding and borders around sections to make sure your campaigns are…

New content blocks

These new content blocks will automatically include the preset font styles from…

Mobile style controls

Our mobile-specific styling controls help you customize email design for mobile…

Gmail compatibility

We’ve made improvements so that the Gmail app will correctly display buttons,…

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Drag and drop editor

Say hello to flexible, beautiful email designs with the new drag and drop…

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Sub to sub sharing

We know you love brand consistency, but creating the same campaigns for each…

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Marketing calendar

To help you avoid overwhelming your subscribers with overlapping campaigns,…

Coming soon

Upcoming product improvements and feature releases

This contains forward-looking statements that are subject to change at Marigold’s sole discretion. These forward-looking statements are not guarantees, promises, commitments to deliver, or agreements regarding future product features, functionality, or otherwise.

Journeys

Simplify customer engagement with automated Journeys that will deliver personalized email sequences and triggered campaigns based on contact behavior.

Asset management

Tools for managing your marketing operations with our Brand Manager, enabling centralized storage, organization, and distribution of all your marketing assets.

User management

Gain greater control over your marketing with streamlined user management, allowing you to easily manage user access and permissions across your entire organization.

All the tools you need to master email marketing

Emma makes it easier than ever for you team to drive conversions and revenue with email.

Get a demo