With changes coming from Google and Yahoo to improve email deliverability and reduce spam, there has never been a better time to focus on delivering the right content to the right audience. That’s where sign-up forms come into play. With easy-to-use forms in Emma, you can improve personalization by offering your audience opt-in opportunities in order to deliver the right content.
For example, perhaps you’re a college or university sending email campaigns out to students, alumni, and prospects. By using a form, you can offer options for your audience to choose the content they want to see, from one alumni newsletter to all three. Plus, take advantage of our built-in integration with Google Analytics, using either the new GA4 codes (new Google from Google) or UA (universal analytics) codes to see improved analytics for those form submissions.
See how Emma helps you create, optimize, and send email campaigns with confidence.