List segmentation helps target donors based on their giving history and engagement, delivering powerful, personalized experiences for major donors, mid-level supporters, and grassroots contributors.
Emma delivers email marketing for nonprofits that inspires action to support your mission and allows you to organize donor data, reach more supporters, and maximize every dollar in your marketing budget. Drive donations and engagement with features designed for nonprofit needs, helping you do more for your cause.
Give each chapter, region, or program the tools to create compelling emails while maintaining the brand consistency donors expect. Control and share design assets across teams, see which messages are resonating across your network, and balance autonomy with oversight. Your teams can work independently, tailor messages locally, and send their own campaigns while you maintain centralized dashboards that prove ROI.
Create segments for first-time donors and monthly sustainers to send targeted messages. Build welcome series for new supporters, thank-you sequences after gifts, re-engagement campaigns for lapsed donors, and event follow-ups that inspire action. Email marketing workflows you set up once deliver timely fundraising appeals.
Integrate Emma with other platforms such as Eventbrite for event promotion, surveys for donor feedback, and your fundraising software to create a unified system. When your email marketing automation connects with everything else in your ecosystem, you accomplish more without switching between tools.
Emma’s insights dashboard tracks what resonates with supporters and what’s falling flat, so you can adjust your strategy based on real data. Use A/B testing to refine fundraising appeals, and let our AI-powered smart features guide you in optimizing subject lines and send times so you get better results with every campaign.
Access expert live support when you need it, plus a Professional Services team ready to help you design compelling donor content. Our industry specialists understand nonprofit challenges and set Emma apart from basic email marketing software for nonprofits that leaves you on your own. You’ll feel the sense of community that comes from partnering with experts who care about your mission.
Organizations choose Emma’s email marketing for nonprofits because it helps them connect donors to their impact, increase donations, and inspire volunteer engagement.
Features for nonprofits
Emma provides everything you need for successful fundraising campaigns. Here’s what makes Emma a leading nonprofit email marketing platform and one of the best Mailchimp alternatives for nonprofits:
List segmentation helps target donors based on their giving history and engagement, delivering powerful, personalized experiences for major donors, mid-level supporters, and grassroots contributors.
Protect your nonprofit’s mission with template locking, centralized asset management, and approval workflows that ensure consistent messaging to maintain donor trust.
Manage multiple locations with tiered access, implement compliance approval processes, and prevent bottlenecks with controls.
Extend your reach beyond email with integrated text messaging for time-sensitive appeals and event reminders.
Nonprofit customers
Nonprofit resources
Explore practical guides, proven strategies, and real-world examples designed for nonprofits. Whether you’re engaging donors, mobilizing volunteers, or strengthening supporter relationships, these resources help you create more effective, personalized communications that drive impact at every stage of your mission.
Below, find common questions from nonprofits exploring Emma as their email marketing platform. Each of the features and services Emma offers helps you do more for your mission.
Emma makes it easy to segment donors by giving history and engagement, so you can send more targeted, personalized campaigns. With automation and reporting built in, you can nurture relationships, drive recurring giving, and clearly see what’s working.
Yes. Emma is designed for organizations with multiple chapters or locations. Each team can manage their own campaigns using approved templates, while headquarters maintains brand control, oversight, and reporting across the entire organization.
Absolutely. Emma’s intuitive interface, pre-built templates, and AI-assisted tools make it simple for teams with limited time and resources to create professional, effective campaigns without needing technical expertise.
Emma is built with security and compliance in mind, so you can communicate with confidence. With certifications like SOC 2, HITRUST, and TX-RAMP, along with role-based permissions and campaign approval workflows, your team can safeguard sensitive donor data, maintain control over communications, and reduce organizational risk—without slowing down your work.
Emma supports nonprofits with a comprehensive, easy-to-use platform that enhances donor engagement and helps your organization maintain brand consistency across chapters. Emma puts intuitive design tools, branded templates, and flexible user permissions and approval workflows into your team’s hands.
Centralized dashboards and reporting on donor engagement and campaign performance enable your organization to strengthen supporter relationships and make the most of every outreach.
Emma’s segmentation allows nonprofits to send personalized messages to supporters based on engagement, giving history, event participation, and more. Build segments for first-time donors, monthly sustainers, or lapsed supporters, and send updates and appeals that speak to their interests.
Send tailored appeals, updates, and invitations to each segment to increase engagement with every email. List segmentation helps support open rates and deeper engagement by ensuring donors and volunteers receive messages that matter to them.
Yes, Emma offers campaign automation and AI-powered tools to help nonprofits nurture ongoing donor relationships without extra manual work. Organizations can automate welcome series for new supporters, thank-you messages post-donation, re-engagement emails for lapsed donors, and event follow-ups.
Receive AI-driven insights on subject lines and send times to maximize impact, streamline recurring communications, and maintain strong connections with supporters. With these features, your team can set up workflows once and ensure your donors receive timely, relevant communication year-round.
Nonprofits that use Emma can keep their communities engaged and inspired by sending a variety of tailored messages, such as:
Diversifying your communications strategy to keep supporters informed and inspired helps nonprofits build deeper relationships and sustain long-term engagement.
Emma’s intuitive interface, pre-built templates, and AI-assisted tools make it simple for teams with limited time and resources to create professional, effective campaigns without needing technical expertise. Deliver high-quality, branded communications with these email marketing features:
By relying on these tools, your nonprofit can clearly promote its mission, save time, and focus on advancing its cause.
Emma offers affordable, transparent pricing that scales with your organization. Request a demo to see how Emma fits your mission and your budget.