Universities August 3, 2026 Aligning email marketing across departments for a better student experience Learn how to coordinate messaging campus wide to support a more cohesive student experience. Read More
Universities July 24, 2026 Higher ed welcome email series: What to send before move-in and during welcome week Learn how to build a higher ed welcome email series that guides students and families through move-in week with well-timed, … Read More
Universities July 1, 2026 Reducing email chaos across colleges, departments, and lifecycle stages Email keeps higher education running. With 88% of students checking their email daily, it’s the primary way institutions reach students throughout … Read More
Universities May 22, 2026 How a connected marketing tech stack strengthens your higher education communications strategy Higher ed marketing teams run on multiple tools and systems. Here's how a connected tech stack strengthens your higher education … Read More
Universities, AI February 19, 2026 How to audit AI-generated email content: A higher ed pre-send checklist AI is transforming the way higher education marketers draft, personalize, and deploy email campaigns. From admissions nurture sequences to alumni … Read More
Universities November 4, 2024 Higher Ed Marketing Insights from Gen Z to Boomers: How to Tailor Marketing for Different Generations Reaching your diverse constituents with the right message takes more than one great idea. Everyone is unique, and the more … Read More
Universities April 13, 2023 Driving Higher Ed Engagement With Multi-Segmented Campaigns & Unified Branding As a frictionless way for alumni, students and subscribers to engage with an institution, a full-fledged mobile strategy is no … Read More
Deliverability, Featured Content, Home, Universities March 11, 2022 Deliverability terms every marketer should know As email marketers, constant improvement of your email deliverability should be ingrained in your marketing strategy. Here’s the a glossary … Read More
Featured Content, Home, Universities February 17, 2021 Email was a lifeline for higher ed in 2020 With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved … Read More
Featured Content, Home, Universities December 5, 2020 5 of our favorite welcome journeys for universities Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here … Read More
Featured Content, Home, Universities October 19, 2020 6 tactics for successful higher ed email marketing Use these six tactics to create effective email marketing campaigns for higher ed. Read More
Featured Content, Home, Universities October 12, 2020 How to create better transactional emails in higher ed Follow these eight best practices to create higher ed transactional emails that deserve attention Read More
