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High performing email for sports and fitness organizations

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Stronger fan and member connections at every location

Whether you’re managing a growing fitness brand or engaging a loyal fan base, success comes down to how well you connect with your audience. But as you scale across locations, teams, and touchpoints, delivering consistent, personalized communication gets harder.

Emma is built for sports and fitness organizations that need both control and flexibility. Integrating seamlessly with platforms like Mindbody and ClubReady, Emma turns your membership, attendance, and purchase data into powerful email marketing.

For multi-location fitness brands, Emma ensures corporate teams can maintain brand consistency while empowering local studios to execute quickly. For sports franchises, it means reaching every fan with timely, relevant messaging that drives attendance, loyalty, and revenue.

One platform to unify your data, personalize every message, and scale engagement without slowing your team down.

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Features for sports & fitness

Purpose-built for engaging members and fans

Emma gives you the tools to turn your data into more effective email marketing, without adding complexity. Create dynamic segments based on membership type, attendance, and past purchases to reach the right audience every time. Manage parent and child accounts with ease, so every location stays connected. And with automated journeys like welcome and birthday series, you can deliver timely, personalized messages that drive retention and repeat engagement. All powered by real-time data from platforms like Mindbody and ClubReady, so every campaign is smarter from the start.

Emma connects with the tools that power your business, from fitness platforms like Mindbody and ClubReady to CRMs, data warehouses, and other marketing technologies so your email marketing is always fueled by the most up-to-date data. With flexible integration options including plug-and-play connections, custom integrations, trusted technology partners, and an open API, Emma adapts to your existing tech stack and scales with your organization. No matter how your systems are set up, you can unify your data and activate it in email with ease.

EXPLORE INTEGRATIONS

Emma lets you build dynamic audiences based on membership type, attendance patterns, past purchases, engagement history, and more so you can reach the right members and fans with the right message every time. Whether you’re targeting new members, rewarding your most loyal customers, or reactivating those who haven’t visited in a while, segmentation ensures your campaigns feel personal. And with real-time data flowing in from platforms like Mindbody and ClubReady, your audiences stay accurate and up to date without manual work.

Easily manage relationships across clubs with Emma’s parent/child account model. Keep parent and dependent profiles connected, so you can communicate with the right person while still personalizing content for each individual. No matter if you’re promoting youth programs, family memberships, or shared experiences, Emma ensures your messaging reflects the full customer relationship.

Stay connected without adding more to your team’s plate. Emma’s automation tools make it easy to deliver timely, personalized email campaigns that run in the background, from welcome series for new members to birthday messages and re-engagement campaigns. Trigger emails based on real-time behaviors like sign-ups, visits, and purchases, so every message reaches your audience at the right moment.

Sports & Fitness customers

Read why our sports & fitness customers love us

View Case Studies

What I really like about this tool is how easy it is to use and understand that it does not require prior training. The templates offered are great. I had never worked in email marketing and I do very well with Emma

Omar H.

Customer Support Professional

I love Emma’s powerful and robust set of tools, from email automation and audience segmenting to content and subject line A/B testing. It’s just amazing!

Austin B.

Director of Marketing

Emma allows deep segmenting and grouping of contacts, and allows for automation chains to be easily programmed – You can automate a second e-mail that only goes to users who didn’t open the first one, for example. Their customer support is unparalleled.

Ryan R.

Social Media Manager

Email marketing built for everyone! Never done any email marketing? Need a solution that will scale as you grow? Email wizard that is tired of complicated systems? If you answered YES to any of these then Emma is a solution that you truly need to consider.

Mario M.

Retail Marketing Manager

What I really like about this tool is how easy it is to use and understand that it does not require prior training. The templates offered are great. I had never worked in email marketing and I do very well with Emma

Omar H.

Customer Support Professional

I love Emma’s powerful and robust set of tools, from email automation and audience segmenting to content and subject line A/B testing. It’s just amazing!

Austin B.

Director of Marketing

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Sports & Fitness resources

Resources for your organization

Explore guides, templates, and expert insights designed to help sports & fitness brands elevate their email marketing. From driving loyal fans to building memberships across locations, our resources give you the tools and strategies to create more personalized, high-performing campaigns.

Learn more

Sports and fitness email marketing FAQs

Check out these common questions and answers to learn more.

Emma makes it easy to deliver personalized, data-driven email marketing. By using insights like membership type, attendance, and past purchases, you can send targeted campaigns that keep members active, fans engaged, and revenue growing.

Yes. Emma is built for organizations operating across multiple locations or teams. Corporate can maintain control over branding and strategy, while individual locations execute campaigns independently—ensuring consistency without slowing teams down.

Absolutely. Emma integrates directly with platforms like Mindbody and ClubReady, allowing you to sync data such as memberships, class attendance, and purchase history. This data powers real-time segmentation, personalization, and automated campaigns.

Yes. In addition to native integrations, Emma offers flexible options including plug-and-play connections, trusted technology partners, and an open API. This allows you to connect Emma to your CRM, data warehouse, or custom systems and tailor your setup to your organization’s needs.

Brand consistency can be a challenge when you’re managing dozens or hundreds of locations, each with its own local personality and member base. Available in our Emma for Teams or Emma Corporate plans, Emma’s parent and child account structure solves this by giving corporate teams centralized control while empowering individual studios to execute quickly. 

Corporate creates approved templates and locks in brand elements, such as logos and colors. It sets permission levels for each location, so every email reflects your brand standards without bottlenecking your local teams. 

Local studios can customize content for their specific members—such as class schedules, instructor spotlights, or community events—while working within pre-approved brand guardrails to ensure consistency.

Local studios and teams can absolutely send their own campaigns while corporate maintains control. This balance is exactly what Emma’s tiered account structure was built to achieve for distributed sports and fitness organizations. 

Each location operates its own subaccount with access to approved templates, shared brand assets, and segmented contact lists, so they can quickly build and send campaigns tailored to their members without waiting for corporate approval for every send. 

Corporate maintains control through locked brand templates, role-based permissions that determine who can edit versus send, and optional approval workflows for campaigns that need final sign-off.

Automated email campaigns work well for sports and fitness organizations because they deliver timely, relevant messages based on member behavior without requiring manual work from your team every single time. 

A welcome series for new members sets the tone immediately, introducing them to your facilities, class offerings, and community while they’re most excited about their membership decision. 

Birthday messages with special offers create personal moments that strengthen loyalty, and re-engagement campaigns automatically reach members who haven’t visited in 30, 60, or 90 days with compelling reasons to return.

Email and SMS work together powerfully for sports and fitness marketing. They serve different but complementary purposes in your member communication strategy, with email handling detailed conten and SMS delivering urgent, time-sensitive messages. 

Use email for weekly class schedules, monthly newsletters, and promotional campaigns with imagery and detailed descriptions that members can reference later when making decisions. Use SMS for last-minute class changes, facility closures, appointment reminders within 24 hours, and flash promotions that require immediate action.

Integrations with booking, membership, CRM, and data platforms are critical. Your email marketing is only as good as the data behind it, and scattered data across disconnected systems makes personalization nearly impossible for busy sports and fitness teams. 

When you connect Emma with platforms like Mindbody and ClubReady, membership data, class attendance, purchase history, and booking patterns flow automatically into your email platform, enabling you to segment audiences in real time based on actual behavior. 

This real-time data connection lets you automatically trigger re-engagement emails when attendance drops, or send targeted campaigns to members who, say, take cycling classes but haven’t tried yoga.