Emma makes it easy for travel and hospitality brands to manage tiered accounts, maintain brand consistency with shared templates, and use automation and segmentation to deliver personalized guest experiences backed by clear performance insights and dedicated support.
Features for travel & hospitality
From multi-location management to personalized guest engagement, Emma is designed to meet the unique needs of travel and hospitality brands. Easily manage tiered account structures across properties or concepts, maintain brand consistency with centralized style guides and shared templates, and collaborate across teams with ease.
Emma connects your marketing across locations with integrations like OpenTable, BentoBox, your CRM, and SFTP, keeping guest data and insights in sync. Customize your setup with self-service options, professional services, ecosystem partnerships, or an open API to scale with ease and drive ROI.
Manage multiple locations, concepts, and brands with ease using Emma’s flexible tiered account structure. Whether you’re overseeing restaurant groups, hotel properties, or travel destinations, you can organize accounts in a way that reflects how your business actually operates.
Keep every message on-brand, no matter how many locations or concepts you manage. Emma’s Brand Manager makes it easy to create and enforce style guides, share approved templates, and maintain consistency across teams.
Trigger timely campaigns like reservation follow-ups, loyalty offers, or re-engagement emails, and refine your targeting with dynamic segments that update in real time. The result: more relevant messaging, stronger guest relationships, and better performance with less manual effort.
Travel & Hospitality customers
Built for your ecosystem
Customize your setup to fit your business with flexible options, from self-service integrations to professional services, premium solutions, ecosystem partnerships, and an open API built for scale. However you operate, Emma makes it easy to unify your data, strengthen your brand, and drive measurable ROI.
Travel & hospitality resources
Explore guides, templates, and expert insights designed to help travel and hospitality brands elevate their email marketing. From driving reservations to building guest loyalty across locations, our resources give you the tools and strategies to create more personalized, high-performing campaigns.
Explore these frequently asked questions about hospitality email marketing.
Emma integrates with key hospitality platforms like OpenTable and BentoBox, as well as your CRM and SFTP. You can also extend functionality through our open API, ecosystem partners, or flexible integration options.
Emma’s tiered account structure lets you manage multiple locations, concepts, or properties from one platform. You can control branding and strategy at the top while giving individual teams the flexibility to execute locally.
Absolutely. With Brand Manager, you can create style guides, lock brand elements, and share approved templates so every campaign stays consistent, no matter who sends it.
Emma offers advanced automation and segmentation based on guest behavior, preferences, and integrated data. You can trigger campaigns like reservation follow-ups, promotions, or re-engagement emails to deliver more personalized experiences.
Emma is a strong fit for travel and hospitality businesses because the platform was built to handle the complexity of managing multiple locations, diverse guest segments, and the need for both centralized control and local flexibility.
Our Emma for Teams and Emma Corporate plans give you a tiered account structure that mirrors how your business operates, whether you’re overseeing restaurants, hotel properties, or travel destinations. This helps corporate teams maintain brand standards while individual locations execute campaigns tailored to their specific guests.
Emma integrates seamlessly with hospitality platforms like OpenTable and BentoBox, as well as your CRM, so guest data flows automatically into your marketing.
There are lots of different automated email campaigns that work well for travel and hospitality brands. With Emma, you can send timely, personalized messages based on guest behavior without requiring manual effort. Here are some of our favorites:
Audience segmentation improves marketing performance by ensuring you reach the right guests with relevant offers at the moment they’re most likely to book, rather than sending generic mass emails that most recipients ignore.
You can segment based on past booking behavior—business travelers receive weekday promotions, while vacationers get weekend packages—and purchase history lets you target guests who typically book suites with luxury upgrades.
Geographic segmentation helps you promote nearby properties to guests who’ve stayed at other locations in your portfolio.
Hospitality marketers should track performance insights that directly connect email marketing to business outcomes such as reservations, revenue, and guest lifetime value.
While open and click-through rates indicate message relevance, you need to go deeper by tracking conversion rates to see how many email recipients complete bookings. Segment performance reveals which guest types respond best to specific offers, and time-to-conversion data shows how long it takes subscribers to book after receiving emails.
Our dedicated team of experts provide industry-leading live support when you need it. And our Professional Services team is available to help you grow your list, create compelling content and design, and even test strategies to drive engagement. Their combined helpfulness and quality of work are a few of the most important reasons why customers love working with us.
