Email marketing blog | Emma

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January 29, 2026

5 tips to grow your email marketing list

Growing a healthy email list isn’t just about sheer numbers, it’s about attracting subscribers who want to hear from you and engage with your content. Here are five tips that help you grow your email marketing list with clean, high-quality contacts and actionable data in mind. Read More

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Email layout best practices your marketing team should know

Many email teams spend their energy optimizing design: better images, cleaner color palettes, more polished email templates. But when you … Read More

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Bring nonprofit supporters back with lapsed donor reengagement emails

Every nonprofit has them: donors who give once or twice, maybe even consistently for a few years, and then go … Read More

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6 tips for nonprofit welcome email journeys that build community

For a nonprofit organization, the “welcome email” is the traditional start of any email relationship. We’ve all received these types … Read More

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Building donor journeys: Turning first-time givers into lifelong supporters

Here's something most nonprofit teams already know but rarely have time to act on: The moment someone makes their first … Read More

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What your team should look for in an AI-powered email platform

The email marketing landscape is changing quickly, and artificial intelligence is no longer just a nice-to-have feature. For many teams, … Read More

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How AI can help nonprofits personalize donor emails at scale

AI-powered tools have made the kind of nonprofit email personalization that teams only dreamed about a few years ago not … Read More

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How to optimize every email send (without second-guessing yourself)

You’ve spent hours on your email. The content is solid. The design looks great. Then you get to the final … Read More

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How government agencies are thinking about AI and email automation

If you work in government communications, you've probably noticed that the conversation around AI sounds different in your world than … Read More

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February 27, 2026

Centralized control, local flexibility: How Emma solves public sector email marketing challenges

Public sector organizations operate under a level of scrutiny that most private companies never face. Every email a government agency, … Read More

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February 19, 2026

How to audit AI-generated email content: A higher ed pre-send checklist

AI is transforming the way higher education marketers draft, personalize, and deploy email campaigns. From admissions nurture sequences to alumni … Read More

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January 30, 2026

Why Texas government agencies need a TX-RAMP certified email platform

For Texas government agencies, choosing an email solution platform isn’t just about marketing or communication, it’s also about making the … Read More

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January 27, 2026

5 ways growing your email list proves marketing ROI

As a marketing professional, you're constantly asked to demonstrate value. While vanity metrics might look good in reports, stakeholders want … Read More

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