Email marketing blog | Emma

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How a connected marketing tech stack strengthens your higher education communications strategy

Higher ed marketing teams run on multiple tools and systems. Here's how a connected tech stack strengthens your higher education communications strategy. Read More

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How AI can help write an email campaign

Email marketing brings in an average return of $36 for every dollar spent, making it one of the best ways to … Read More

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How tiered accounts keep distributed email marketing coordinated

See how tiered accounts help distributed email marketing teams manage approvals, audience overlap, and local sends while staying coordinated. Read More

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Why deliverability deserves a closer look when you’re choosing an email platform

Learn what to look for in an email deliverability platform for your organization, from inbox placement and sender reputation to … Read More

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What to look for in a compliant email platform

Learn what to look for in a compliant email platform, from data security and HITRUST to VPAT documentation and accessibility … Read More

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Email layout best practices your marketing team should know

Many email teams spend their energy optimizing design: better images, cleaner color palettes, more polished email templates. But when you … Read More

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Bring nonprofit supporters back with lapsed donor reengagement emails

Every nonprofit has them: donors who give once or twice, maybe even consistently for a few years, and then go … Read More

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6 tips for nonprofit welcome email journeys that build community

For a nonprofit organization, the “welcome email” is the traditional start of any email relationship. We’ve all received these types … Read More

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Building donor journeys: Turning first-time givers into lifelong supporters

Here's something most nonprofit teams already know but rarely have time to act on: The moment someone makes their first … Read More

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What your team should look for in an AI-powered email platform

The email marketing landscape is changing quickly, and artificial intelligence is no longer just a nice-to-have feature. For many teams, … Read More

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How AI can help nonprofits personalize donor emails at scale

AI-powered tools have made the kind of nonprofit email personalization that teams only dreamed about a few years ago not … Read More

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How to optimize every email send (without second-guessing yourself)

You’ve spent hours on your email. The content is solid. The design looks great. Then you get to the final … Read More

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How government agencies are thinking about AI and email automation

If you work in government communications, you've probably noticed that the conversation around AI sounds different in your world than … Read More

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