Why Emma?

There’s plenty to consider when choosing an email marketing platform. See why customers and third parties recommend Emma, plus the real-world results and ROI our customers have achieved.

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Make the most of email across your organization

Emma gives your team practical tools to create email that feels timely and relevant for your audience, with the structure and oversight to keep the bigger picture in focus. The payoff? Email that can contribute meaningfully to your organization’s goals, one send at a time.

 

 

Customer Results

What customers have accomplished with Emma

Award-winning for performance, adoption, and ease of use

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Capterra Shortlist 2025 award
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GetApp Category Leaders 2025 award

Why you’ll love Emma

Keep every team and email on brand

Set the standards your brand needs, then give your teams room to do what they do best. Emma helps you keep templates, assets, and approvals squared away, so emails feel like they came from the same organization, no matter who hit send.

Connect your workflows, tools, and teams

Save yourself the trouble of piecing together disconnected systems. Designed for distributed teams and built for your ecosystem, Emma helps you coordinate email across teams and connect with the tools that support the rest of your marketing.

Turn customer data into more relevant marketing

Create thoughtful, personalized experiences for your audience. Emma lets you target precise audience segments and tailor messages based on customer data and engagement so your marketing efforts feel welcome and attentive.

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Email and SMS

Tell a cohesive story across customer touchpoints

A timely text can pick up where an email leaves off, while an email can fill in the details a quick text only hints at. With both channels in Emma, you can coordinate messages around the same goals to give your audience a more connected experience—and more reasons to engage along the way.

Words of affirmation

Why teams choose Emma

We’ve definitely seen our metrics improve since switching to Emma; we just have so much more control over how and when emails are sent. Our contacts are now much more engaged, our deliverability is better, and we’re seeing more opens and stronger clicks.

Carl Dickerson

Digital Content Strategist – The Honey Baked Ham Company

Emma is affordable, can offer the same features that a Marketo or Salesforce does, and provides outstanding customer service. They understand our business, they want to see us succeed, and that personal connection is really, really great.

Lindsay Rutledge

Director of Consumer Strategy and Communications – Nashville Predators

Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office.

Carolyn S.

Director of Marketing and Communications – via G2

We’ve definitely seen our metrics improve since switching to Emma; we just have so much more control over how and when emails are sent. Our contacts are now much more engaged, our deliverability is better, and we’re seeing more opens and stronger clicks.

Carl Dickerson

Digital Content Strategist – The Honey Baked Ham Company

Emma is affordable, can offer the same features that a Marketo or Salesforce does, and provides outstanding customer service. They understand our business, they want to see us succeed, and that personal connection is really, really great.

Lindsay Rutledge

Director of Consumer Strategy and Communications – Nashville Predators

Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office.

Carolyn S.

Director of Marketing and Communications – via G2

Emma benchmarks

Steady performance for all kinds of organizations

Want a glimpse of how Emma customers engage their audiences across industries? Get a look at customer performance in just a handful of the industries Emma serves to see what’s possible for your own email marketing.

*Measured across top 90% of Emma customer sends in each industry

Get started

See what Emma can do across your organization

Give every team the flexibility to connect with their audience while keeping your brand standards and oversight intact. Emma gives your growing organization the structure to run your email program with confidence, and the practical tools to help each team send more relevant marketing along the way.

Request a demo