An entire team of email specialists obsessed with driving the results you care about.
“Emma serves as the foundation to our email strategy.”
SENIOR DIGITAL MARKETING MANAGER
ThinkFoodGroup 20+ restaurants reflect the authentic roots of each of their concepts, and showcase Chef José Andrés’ passion for telling the stories of a culture through food.
ThinkFoodGroup restaurants reflect the authentic roots of each unique concept and showcase José’s passion for telling the stories of a culture through food. From an intimate fine dining experience, a mobile food truck, or their multifaceted hotel operations, ThinkFoodGroup’s aim is the same — to delight customers at every turn and that includes in their inbox. They are pairing beautiful templates with relevant messages delivered at the perfect time.
“Our overall email strategy is to really help restaurants incorporate content-based emails with their sales-based messages,” said Brittany Latney, Senior Digital Marketing Manager.
ThinkFoodGroup doesn’t have a large marketing team, meaning Brittany doesn’t have time to code email after email. “The platform is so intuitive — it really helps me execute on my email strategy. It allows me to be strategic with how we communicate with our guests,” offered Brittany.
ThinkFoodGroup has success sending emails from José as a celebrity and also from the individual restaurants in the group. Brittany said, “Each restaurant has its own following and we want to continue to make that personal connection. We can choose who to send the email from so we don’t boggle someone’s inbox.”
The stories behind ThinkFoodGroup’s brand are of utmost importance — the dishes, the wine, the name. “These things are who we are. Email is a way to get that in front of our guests since we don’t do big advertising campaigns,” Brittany revealed.
Since switching to Emma, ThinkFoodGroup has been able to deliver the beautiful emails they’d always envisioned. Customers have noticed too –
“Our previous provider didn’t have the flexibility to really make beautiful emails, which is very important to us. Just like our dishes, we want our emails to be beautiful,” explained Brittany.
ThinkFoodGroup finds the drag & drop editor Emma’s most valuable feature. Brittany noted, “Compared to what I’ve seen done previously, it’s very easy and simple. Being able to see the email before it’s fully developed is awesome.”
Brittany continued, “But really, the most joyous part about using Emma is the partnership. We look at Emma as our partner, not just some email platform.”
ThinkFoodGroup is looking at how they can further segment their data to be as effective as possible. This includes segmenting stale or inactive subscribers as well as segmenting based on restaurant location.
list growth
open rate incraesed
An entire team of email specialists obsessed with driving the results you care about.
Power highly targeted campaigns using segmentation to organize and manage your subscriber data.
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