For over 10 years, the audience growth teams at the Nashville Predators/Bridgestone Arena have relied on Emma by Marigold for their email marketing campaigns that promote upcoming Nashville Predators hockey games, concerts and family shows. Their email campaigns have maintained an ultra-high user engagement rate which leads to more ticket sales and higher revenue.

 

Get this case study to see the segmentation and personalization strategy behind the Nashville Predator's uncharted growth and stellar metrics.