Our list segmentation tools make it easy to define the best possible audience for the email you’d like to send. There’s no better way to put your customer data to work.
Create dynamic, real-time collections of your subscribers who meet a specific criteria (like zip code, birthday, whether they’ve opened a mailing, etc.) with the most intuitive segment builder in the game.
Groups are static and work just like a folder. Groups are searchable when building new segments, and you can create an unlimited number of them to organize your subscribers.