Powerful automation made easy

Create targeted workflows based on any action your audience takes — both inside and outside the inbox.

Automate based on activity

Most activity happens outside of the inbox – purchases, web visits, reviews – you name it. With Emma, as long as you’re capturing the data, you can automate from it.

Put your customer data to work

“Big data” means nothing unless you’re acting on it. Advanced Automation unlocks your data so you can send your most timely, personalized email ever.

Personalize every workflow

When dynamic content and automation combine: email dream team. Think automatically populating an email series with content based on a subscriber’s favorite activity.

Email Marketing Automation that works how your team works

Have a developer? They’ll love our advanced features. Want to connect your other services? With Emma + Zapier, it’s a click away. Need a hand? Our Services Team has you covered.

Zapier Computer

All the tools you need to master email marketing.