Smart Segment

Introducing Smart Segment — a simpler, smarter way to create segments in Emma. Instead of manually building complex AND/OR statements in the Segment Builder, you can now describe your intended audience in natural language, and Emma will automatically generate a starting segment definition for you.

• Lower barrier to entry: Makes segmentation accessible for less technical users by removing the need to manually configure complex logic.
• Faster workflow: Instantly generates segment filters based on your description, saving setup time and providing a framework to refine from.