Smart Send

Take the guesswork out of when to send your next campaign with Smart Send—Emma’s new intelligent send-time optimization feature.

Smart Send analyzes your account’s past campaign engagement to pinpoint when your audience is most active and responsive. You simply choose the date you’d like your campaign to go out, and Emma automatically delivers it at the time your contacts are most likely to open, click, and engage.

Why it matters

• Higher Engagement, Fewer Unsubscribes: By sending at the right moment, Smart Send helps boost opens and clicks while reducing the likelihood of unsubscribes.
• Data-Driven Timing: Smart Send reviews your last 10 campaigns to identify your account’s peak engagement window and uses that to guide delivery.
• Effortless Optimization: No more testing or second-guessing. Just select your campaign date, and Emma handles the rest—automatically.