Smart Subject

Smart Subject is an intelligent powered feature that generates compelling, on-brand email subject lines, and optional preheader text, based on the content of your email and proven email best practices. It helps marketers quickly create high-quality subject lines that capture attention, reduce writer’s block, and improve open rates without sacrificing consistency or control.

Why it matters

• Save time and effort: Eliminate the blank-page problem by starting with Emma generated subject lines that can be used as-is or easily refined.
• Stronger performance: Subject lines are crafted using established best practices to better capture attention in crowded inboxes and drive opens.
• Consistent quality: Automatically align subject lines with email content to maintain consistency across campaigns and reduce writer’s block.