Non-Human Interactions (NHI)

Response data, in particular open and click rates, may not truly reflect how your email performed with a human audience. Many factors can influence these metrics, for example, Apple MPP, which attempts to block email tracking analytic measures. Security scanning software which may be attempting to identify phishing attempts or malware virus scanning can also be interpreted as opens or clicks. These measures may artificially increase these rates.

In the response page, you will now see the impact from these measures, in order to measure true engagement from your audience. A few import details you should know:

• NHI Metrics are not filtered from your reports.
• NHI Metrics are retroactive from June 11th, 2024 (6/11/2024). Any campaigns sent prior to that date will not show NHI data.
• NHI data will not be available via the public API response endpoints, response exports, insights, nor for response based segments.