Native CRM Integration: Blackbaud CRM

Emma now connects natively with Blackbaud CRM. Every night, constituent data syncs from Blackbaud CRM into Emma automatically. Your segments stay current, and nobody has to export, clean, and upload a list before a send.

What you can do

• Choose what syncs. Your team builds the Blackbaud CRM query that decides which constituents and fields come into Emma. That includes first name, last name, email, Lookup ID, and any custom fields your organization relies on.
• Personalize the whole relationship. Build segments and journeys from fields like giving history, class year, affiliation, or event attendance.
• Manage opt-outs in one place. Exclusions like Do Not Email are set in your Blackbaud CRM query, so you don’t have to maintain suppression in two systems.
• Keep Blackbaud CRM as your source of truth. The sync is one-way, from Blackbaud CRM into Emma. Nothing in Emma writes back to your CRM.

Our Professional Services team handles setup, field mapping, and subaccount routing with you, from the first connection through initial configuration.

Great for: Higher ed advancement and alumni offices, and nonprofits managing donor and constituent relationships.

Available for purchase on Lite, Teams, and Corporate plans. Requires an active Blackbaud CRM account.