Email marketing blog | Emma

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How a connected marketing tech stack strengthens your higher education communications strategy

Higher ed marketing teams run on multiple tools and systems. Here's how a connected tech stack strengthens your higher education communications strategy. Read More

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Reducing email chaos across colleges, departments, and lifecycle stages

Email keeps higher education running. With 88% of students checking their email daily, it’s the primary way institutions reach students throughout … Read More

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Using email marketing to promote nonprofit events and initiatives

Email marketing helps nonprofits improve their donor and volunteer participation. Unlike social media, email gives you direct access to your … Read More

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How to clean up government email workflows for better control and fewer errors

Accuracy, consistency, and clear records are part of how public agencies build trust with the people they serve. When your … Read More

4 ways to create more email brand control inside your platform

Learn how to improve email brand control right inside your email platform with templates, assets, approvals, and brand guidelines. Read More

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How to keep nonprofit email marketing consistent across chapters

A loyal donor opens her inbox on Monday morning and sees an urgent appeal from your nonprofit’s Chicago chapter asking … Read More

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Creating a more intentional email sending rhythm for better engagement

Learn how to build an intentional email rhythm that reduces team stress and boosts engagement. Read More

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How AI can help write an email campaign

Email marketing brings in an average return of $36 for every dollar spent, making it one of the best ways to … Read More

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How tiered accounts keep distributed email marketing coordinated

See how tiered accounts help distributed email marketing teams manage approvals, audience overlap, and local sends while staying coordinated. Read More

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Why deliverability deserves a closer look when you’re choosing an email platform

Learn what to look for in an email deliverability platform for your organization, from inbox placement and sender reputation to … Read More

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What to look for in a compliant email platform

Learn what to look for in a compliant email platform, from data security and HITRUST to VPAT documentation and accessibility … Read More

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Email layout best practices your marketing team should know

Many email teams spend their energy optimizing design: better images, cleaner color palettes, more polished email templates. But when you … Read More

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Bring nonprofit supporters back with lapsed donor reengagement emails

Every nonprofit has them: donors who give once or twice, maybe even consistently for a few years, and then go … Read More

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