Where We Are & Where We’re Going
With all the flashy new tech available to today’s marketers, it’s easy to take tried-and-true channels like email for granted. But we were curious: In an industry hungry for the latest strategies—be it AI, live video, or chatbots—have we mastered the fundamentals? To figure it out, we surveyed over 200 marketers and interviewed 25 leading experts to learn where we are as an industry. Which strategies are marketers using? What’s working? What’s on the horizon? In this guide, you'll learn the latest goals, trends, and challenges driving today's marketers, plus actionable strategies for tackling them effectively.