Why this guide matters
In a world full of one-size-fits all marketing technology companies, finding a vendor that really understands the higher ed sector and your team’s specific size and other requirements is difficult. Your school might require you to submit a request for proposal (RFP) to email marketing vendors you have identified, or you might use this guide to help you shape your requirements lists and guide you through the evaluation process. Regardless of your approach, this eBook will help guide you through the process of selecting an email service provider and offer helpful suggestions at every stage in the journey.
What you’ll learn:
- How to define the functional, operational, and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy
- Ways to get all the stakeholders on the same page
- How to select a relationship marketing vendor that understands the ins and outs of your organization and industry
- Best practices and use cases for leveraging email marketing technology for your institution, whether it be a college, community college, or university
