Email marketing blog | Emma

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How to Create an Email & SMS Strategy That Delivers Results

You may be considering adding SMS to your overall marketing strategy, and wondering how difficult it is to integrate with … Read More

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Driving Higher Ed Engagement With Multi-Segmented Campaigns & Unified Branding

As a frictionless way for alumni, students and subscribers to engage with an institution, a full-fledged mobile strategy is no … Read More

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Why Brands Should Be Using SMS to Future-Proof Their Business

When it comes to reaching and making an impression on consumers, two key marketing channels are essential to effectively communicate … Read More

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December 13, 2022

Emma’s Year in Review

2022, another eventful year. We navigated our way through new challenges and new marketing trends that continue to keep us … Read More

Feature Get Holiday Ready: Email Sending Best Practices

October 21, 2022

Get Holiday Ready: Email Sending Best Practices

With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, … Read More

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October 17, 2022

Signals 2022: A Virtual Conference on Relationship Marketing

Maintaining a loyal connection between your brand and your customers is the height of marketing success. But achieving it is … Read More

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5 ways for higher education to increase cross-functional engagement

Here's 5 ways for higher ed marketers to push their email marketing strategies to the next-level and create conversations across … Read More

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Deliverability terms every marketer should know

As email marketers, constant improvement of your email deliverability should be ingrained in your marketing strategy. Here’s the a glossary … Read More

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Why email deliverability matters: Protecting your sender reputation

Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More

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Why email deliverability matters: Email send frequency

Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More

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February 18, 2022

Why email deliverability matters: Email throttling and list segmentation

Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More

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February 8, 2022

Why email deliverability matters: Email list hygiene

Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More

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