Analytics, Email Marketing January 27, 2026 5 ways growing your email list proves marketing ROI As a marketing professional, you're constantly asked to demonstrate value. While vanity metrics might look good in reports, stakeholders want … Read More
Design, Product News, Analytics November 4, 2025 Introducing Conditional Contact Fields: Smarter Data, Cleaner Lists, Better Campaigns Emma just gave your contact data a major glow up with its brand-new Conditional Contact Fields feature. Meaning that you … Read More
Featured Content, Home, Analytics, Email Marketing July 13, 2023 Unleashing the Power of Email Testing: The Metrics Marketers Need to Know For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively. Being a tech-savvy marketer entails … Read More
Analytics, Email Marketing July 5, 2023 Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to … Read More
Analytics, Email Marketing April 25, 2023 What A/B Testing Is & Why Smart Marketers Do It Using A/B testing, otherwise known as split testing, marketers have the ability to move their business metrics in a positive … Read More
Featured Content, Home, Analytics July 30, 2020 An email metrics guide: Best practices, tips, and examples Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which … Read More
Featured Content, Home, Analytics, Email Marketing May 28, 2020 6 email engagement metrics you should be tracking in every send With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here … Read More
Featured Content, Home, Analytics May 11, 2020 Everything you need to know about email open rates Here’s everything marketers need to know about email open rates for 2020. Read More
Featured Content, Home, Analytics, Email Marketing December 16, 2019 4 Important email marketing KPIs you’re overlooking With so many ways to measure the success of your email campaigns, it's hard to know where to start. That's … Read More
Featured Content, Home, Analytics, Email Marketing October 14, 2019 A modern take on how to measure email marketing ROI Marketers need to learn how to measure email marketing ROI to know if campaigns are performing well. These metrics will … Read More
Design, Featured Content, Home, Analytics, Email Marketing October 2, 2019 10 of the best email subject lines designed to boost your open rates Learn how email subject lines have a direct impact on open rates and how you can create better subject lines … Read More
Design, Featured Content, Home, Analytics, Email Marketing September 25, 2019 What are good open and click-through rates for email campaigns? Aiming for great open rates and good CTR for email campaigns is easier with realistic goals. Compare your baseline metrics … Read More
