Featured Content, Home, Analytics, Email Marketing July 13, 2023 Unleashing the Power of Email Testing: The Metrics Marketers Need to Know For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively. Being a tech-savvy marketer entails … Read More
Featured Content, Home, Analytics July 30, 2020 An email metrics guide: Best practices, tips, and examples Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which … Read More
Featured Content, Home, Analytics, Email Marketing May 28, 2020 6 email engagement metrics you should be tracking in every send With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here … Read More
Featured Content, Home, Analytics May 11, 2020 Everything you need to know about email open rates Here’s everything marketers need to know about email open rates for 2020. Read More
Featured Content, Home, Analytics, Email Marketing December 16, 2019 4 Important email marketing KPIs you’re overlooking With so many ways to measure the success of your email campaigns, it's hard to know where to start. That's … Read More
Featured Content, Home, Analytics, Email Marketing October 14, 2019 A modern take on how to measure email marketing ROI Marketers need to learn how to measure email marketing ROI to know if campaigns are performing well. These metrics will … Read More
Design, Featured Content, Home, Analytics, Email Marketing October 2, 2019 10 of the best email subject lines designed to boost your open rates Learn how email subject lines have a direct impact on open rates and how you can create better subject lines … Read More
Design, Featured Content, Home, Analytics, Email Marketing September 25, 2019 What are good open and click-through rates for email campaigns? Aiming for great open rates and good CTR for email campaigns is easier with realistic goals. Compare your baseline metrics … Read More
Featured Content, Home, Analytics, Travel & Hospitality, Entertainment September 16, 2019 What is admissions tracking software and why should I care? Admissions tracking software can help many departments across higher education facilities. Here's how your email marketing team can benefit from … Read More
Featured Content, Home, Analytics, Email Marketing March 21, 2019 4 Creative email subject lines to boost your open rate Boosting your email open rates may seem difficult, but it doesn’t have to be. Check out these 4 creative ways … Read More
Deliverability, Featured Content, Home, Analytics January 23, 2019 Is your email bounce rate better than average? Do you know the average email bounce rate for your email campaigns? Here is why you really should care and … Read More
Featured Content, Home, Analytics, Email Marketing November 7, 2018 Email marketing attribution: How to measure the impact of your email efforts How can you use email marketing attribution to calculate metrics that matter? Read More
