Email marketing blog | Emma

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December 11, 2025

New eBook! 5 Steps for Selecting the Right Email Marketing Platform for Higher Education

Choosing the right email communication platform can be a tough decision, but is especially difficult for higher education institutions, as … Read More

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December 9, 2025

Precision & Performance: New Audience and Campaign Features in Emma

Sending relevant and engaging emails to your audience just got easier. Emma’s latest updates give you and your team powerful … Read More

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November 18, 2025

Emma Earns HITRUST i1 Certification: What This Means for Your Data Security and Email Compliance

In a world where data breaches make headlines almost daily, organizations need to know their marketing technology partners are serious … Read More

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November 4, 2025

Introducing Conditional Contact Fields: Smarter Data, Cleaner Lists, Better Campaigns

Emma just gave your contact data a major glow up with its brand-new Conditional Contact Fields feature. Meaning that you … Read More

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October 23, 2025

Introducing Internal Sending: Secure, Reliable Communication for Your Organization

We're excited to announce that Emma now features a new Internal Sending subaccount type for our Corporate customers! This specialized … Read More

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October 21, 2025

Watch Our Webinar: 5 Proven Email Strategies to Supercharge Your Fundraising Season

The countdown to year-end giving has begun! If you work in the non-profit space, this is a very important time … Read More

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The Art of Deliverability #4: An Insight into Email Reputation

In a nutshell, reputation — or more specifically, domain reputation — can simply be defined as what various Mailbox Providers … Read More

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The Art Of Deliverability
Edition #3 – The Email Growth Cycle: Growing, Nurturing, and Pruning

Imagine your overall email marketing process as a large garden—how would you envision it? Is it tidy and vibrant, filled … Read More

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The Art of Deliverability
Edition #2: One Year Into the Gmail and Yahoo Changes

It’s been almost 12 months since Gmail and Yahoo made one of the biggest changes to email deliverability in recent … Read More

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January 21, 2025

The Art of Deliverability
Edition #1: Starting the year right!

Welcome to the first edition of The Art of Deliverability, where each month, our team of industry experts will share … Read More

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November 19, 2024

How Universities Are Using Relationship Marketing to Engage Their Community and Stay Competitive

In today’s crowded higher-education market, universities face growing pressure to stay competitive—not just with prospective students, but also with faculty, … Read More

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November 4, 2024

Higher Ed Marketing Insights from Gen Z to Boomers: How to Tailor Marketing for Different Generations

Reaching your diverse constituents with the right message takes more than one great idea. Everyone is unique, and the more … Read More

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