Email marketing blog | Emma

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The Art of Deliverability
Edition #2: One Year Into the Gmail and Yahoo Changes

It’s been almost 12 months since Gmail and Yahoo made one of the biggest changes to email deliverability in recent … Read More

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January 21, 2025

The Art of Deliverability
Edition #1: Starting the year right!

Welcome to the first edition of The Art of Deliverability, where each month, our team of industry experts will share … Read More

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November 19, 2024

How Universities Are Using Relationship Marketing to Engage Their Community and Stay Competitive

In today’s crowded higher-education market, universities face growing pressure to stay competitive—not just with prospective students, but also with faculty, … Read More

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November 4, 2024

Higher Ed Marketing Insights from Gen Z to Boomers: How to Tailor Marketing for Different Generations

Reaching your diverse constituents with the right message takes more than one great idea. Everyone is unique, and the more … Read More

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Unleashing the Power of Email Testing: The Metrics Marketers Need to Know

For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively. Being a tech-savvy marketer entails … Read More

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Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data

Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to … Read More

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5 Trending Strategies in Higher Education Marketing: How Institutions Are Engaging Students

In the ever-evolving landscape of marketing, higher education institutions must stay one step ahead of the game, enlisting their own … Read More

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Email List Management Best Practices

A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions … Read More

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How to Authentically Connect With the Queer Community

In this shifting cultural landscape, where the political conversation is often driven by diversity, equality and inclusion, and in a … Read More

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6 Essential Tips for Crafting Compelling Subject Lines

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your … Read More

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3 Questions with Rima Deming about the Gmail Account Deletion

Last week, Google announced that by the end of the year it will commence deleting Gmail accounts that have been … Read More

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Addressing Common Email Deliverability Concerns

Understanding and prioritizing the key aspects of email deliverability is essential for achieving successful email marketing campaigns. The inbox serves … Read More

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