Email marketing blog | Emma

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November 4, 2025

Introducing Conditional Contact Fields: Smarter Data, Cleaner Lists, Better Campaigns

Emma just gave your contact data a major glow up with its brand-new Conditional Contact Fields feature. Meaning that you … Read More

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October 23, 2025

Introducing Internal Sending: Secure, Reliable Communication for Your Organization

We're excited to announce that Emma now features a new Internal Sending subaccount type for our Corporate customers! This specialized … Read More

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October 21, 2025

Watch Our Webinar: 5 Proven Email Strategies to Supercharge Your Fundraising Season

The countdown to year-end giving has begun! If you work in the non-profit space, this is a very important time … Read More

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October 16, 2025

Why We’re Proud to Have Our CEO on Stage at GURU 2025

Most people in the world of email marketing have heard of the GURU Conference, but for those who haven’t, let … Read More

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The Art of Deliverability #4: An Insight into Email Reputation

In a nutshell, reputation — or more specifically, domain reputation — can simply be defined as what various Mailbox Providers … Read More

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The Art Of Deliverability
Edition #3 – The Email Growth Cycle: Growing, Nurturing, and Pruning

Imagine your overall email marketing process as a large garden—how would you envision it? Is it tidy and vibrant, filled … Read More

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The Art of Deliverability
Edition #2: One Year Into the Gmail and Yahoo Changes

It’s been almost 12 months since Gmail and Yahoo made one of the biggest changes to email deliverability in recent … Read More

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January 21, 2025

The Art of Deliverability
Edition #1: Starting the year right!

Welcome to the first edition of The Art of Deliverability, where each month, our team of industry experts will share … Read More

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November 19, 2024

How Universities Are Using Relationship Marketing to Engage Their Community and Stay Competitive

In today’s crowded higher-education market, universities face growing pressure to stay competitive—not just with prospective students, but also with faculty, … Read More

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November 4, 2024

Higher Ed Marketing Insights from Gen Z to Boomers: How to Tailor Marketing for Different Generations

Reaching your diverse constituents with the right message takes more than one great idea. Everyone is unique, and the more … Read More

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Unleashing the Power of Email Testing: The Metrics Marketers Need to Know

For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively. Being a tech-savvy marketer entails … Read More

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Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data

Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to … Read More

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