Watch Our Webinar: 5 Proven Email Strategies to Supercharge Your Fundraising Season
The countdown to year-end giving has begun! If you work in the non-profit space, this is a very important time of year to capitalize on the generosity of your audience and subscribers. To help you make the most of it, Omatic and Emma teamed up for an exclusive webinar packed with actionable tips, expert insights, and real-world examples designed to elevate your email marketing and drive more donations.
Hosted by Carly Mason, Director of Demand Generation at Omatic, and Nate Gallagher, Director of Professional Services at Emma, the session was full of interactive polls, audience engagement, and practical advice to help non-profits thrive during the season of generosity.
Why Year-End Giving Is Your Biggest Opportunity
The final quarter of the year isn’t just busy—it’s make-or-break for most nonprofit fundraising programs. Did you know that 24–47% of all online revenue comes in during November and December? That’s nearly half of your potential annual impact concentrated in just a few weeks! Here’s why timing around your email campaigns matters:- Holiday generosity is in full swing. Donors are inspired to give back and make a difference.
- Tax benefits drive urgency. Many donors are looking to give before the year closes.
- Matching opportunities abound. Promoting these programs can double your impact.
- Budget planning season is here. Early donations help you plan with confidence for the year ahead.
- Festive campaigns stand out. The right creative message can capture hearts—and dollars.
Why Email Is Still Your Secret Weapon
Email remains one of the most powerful, cost-effective ways to reach donors at scale. It allows you to connect with your audience instantly, tell compelling stories, and inspire action—all with the click of a button. When done right, email doesn’t just raise funds—it builds relationships that last well beyond the giving season.A Sneak Peek at Two Winning Strategies
Here’s a taste of what you’ll learn in the full session:- Ditch the One-Size-Fits-All Approach
Leverage your data to segment and personalize. When you speak directly to your supporters’ values and interests, they’re far more likely to open, engage, and give. - Say Thank You (and Mean It)
Post-donation communication is your secret retention tool. Send personalized thank-you emails, share fundraising results, and report how every dollar makes an impact. Gratitude turns one-time donors into lifelong champions.
Watch the Recording Now
Don’t leave your year-end results to chance. Watch the full webinar on demand!MOST RECENT ARTICLES
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