Email marketing blog | Emma

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How AI can help nonprofits personalize donor emails at scale

AI-powered tools have made the kind of nonprofit email personalization that teams only dreamed about a few years ago not … Read More

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How to optimize every email send (without second-guessing yourself)

You’ve spent hours on your email. The content is solid. The design looks great. Then you get to the final … Read More

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How government agencies are thinking about AI and email automation

If you work in government communications, you've probably noticed that the conversation around AI sounds different in your world than … Read More

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February 27, 2026

Centralized control, local flexibility: How Emma solves public sector email marketing challenges

Public sector organizations operate under a level of scrutiny that most private companies never face. Every email a government agency, … Read More

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February 19, 2026

How to audit AI-generated email content: A higher ed pre-send checklist

AI is transforming the way higher education marketers draft, personalize, and deploy email campaigns. From admissions nurture sequences to alumni … Read More

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January 30, 2026

Why Texas government agencies need a TX-RAMP certified email platform

For Texas government agencies, choosing an email solution platform isn’t just about marketing or communication, it’s also about making the … Read More

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January 27, 2026

5 ways growing your email list proves marketing ROI

As a marketing professional, you're constantly asked to demonstrate value. While vanity metrics might look good in reports, stakeholders want … Read More

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January 8, 2026

Higher Ed: 5 Benefits of Upgrading Your Email Technology

We explore five benefits of upgrading your email marketing platform and partnering with a provider like Emma. Read More

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December 17, 2025

TX-RAMP Certified Email Platform for Texas Universities

At Emma, we believe communication should be both powerful and responsible, especially in higher education. That’s why universities across the … Read More

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December 11, 2025

New eBook! 5 Steps for Selecting the Right Email Marketing Platform for Higher Education

Choosing the right email communication platform can be a tough decision, but is especially difficult for higher education institutions, as … Read More

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December 9, 2025

Precision & Performance: New Audience and Campaign Features in Emma

Sending relevant and engaging emails to your audience just got easier. Emma’s latest updates give you and your team powerful … Read More

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November 18, 2025

Emma Earns HITRUST i1 Certification: What This Means for Your Data Security and Email Compliance

In a world where data breaches make headlines almost daily, organizations need to know their marketing technology partners are serious … Read More

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