Email marketing blog | Emma

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January 27, 2026

5 ways growing your email list proves marketing ROI

As a marketing professional, you're constantly asked to demonstrate value. While vanity metrics might look good in reports, stakeholders want … Read More

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January 8, 2026

Higher Ed: 5 Benefits of Upgrading Your Email Technology

We explore five benefits of upgrading your email marketing platform and partnering with a provider like Emma. Read More

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December 17, 2025

TX-RAMP Certified Email Platform for Texas Universities

At Emma, we believe communication should be both powerful and responsible, especially in higher education. That’s why universities across the … Read More

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December 11, 2025

New eBook! 5 Steps for Selecting the Right Email Marketing Platform for Higher Education

Choosing the right email communication platform can be a tough decision, but is especially difficult for higher education institutions, as … Read More

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December 9, 2025

Precision & Performance: New Audience and Campaign Features in Emma

Sending relevant and engaging emails to your audience just got easier. Emma’s latest updates give you and your team powerful … Read More

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November 18, 2025

Emma Earns HITRUST i1 Certification: What This Means for Your Data Security and Email Compliance

In a world where data breaches make headlines almost daily, organizations need to know their marketing technology partners are serious … Read More

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November 4, 2025

Introducing Conditional Contact Fields: Smarter Data, Cleaner Lists, Better Campaigns

Emma just gave your contact data a major glow up with its brand-new Conditional Contact Fields feature. Meaning that you … Read More

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October 23, 2025

Introducing Internal Sending: Secure, Reliable Communication for Your Organization

We're excited to announce that Emma now features a new Internal Sending subaccount type for our Corporate customers! This specialized … Read More

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October 21, 2025

Watch Our Webinar: 5 Proven Email Strategies to Supercharge Your Fundraising Season

The countdown to year-end giving has begun! If you work in the non-profit space, this is a very important time … Read More

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October 16, 2025

Why We’re Proud to Have Our CEO on Stage at GURU 2025

Most people in the world of email marketing have heard of the GURU Conference, but for those who haven’t, let … Read More

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The Art of Deliverability #4: An Insight into Email Reputation

In a nutshell, reputation — or more specifically, domain reputation — can simply be defined as what various Mailbox Providers … Read More

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The Art Of Deliverability
Edition #3 – The Email Growth Cycle: Growing, Nurturing, and Pruning

Imagine your overall email marketing process as a large garden—how would you envision it? Is it tidy and vibrant, filled … Read More

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