Universities May 22, 2026 How a connected marketing tech stack strengthens your higher education communications strategy Higher ed marketing teams run on multiple tools and systems. Here's how a connected tech stack strengthens your higher education … Read More
Universities February 19, 2026 How to audit AI-generated email content: A higher ed pre-send checklist AI is transforming the way higher education marketers draft, personalize, and deploy email campaigns. From admissions nurture sequences to alumni … Read More
Universities November 4, 2024 Higher Ed Marketing Insights from Gen Z to Boomers: How to Tailor Marketing for Different Generations Reaching your diverse constituents with the right message takes more than one great idea. Everyone is unique, and the more … Read More
Universities April 13, 2023 Driving Higher Ed Engagement With Multi-Segmented Campaigns & Unified Branding As a frictionless way for alumni, students and subscribers to engage with an institution, a full-fledged mobile strategy is no … Read More
Deliverability, Featured Content, Home, Universities March 11, 2022 Deliverability terms every marketer should know As email marketers, constant improvement of your email deliverability should be ingrained in your marketing strategy. Here’s the a glossary … Read More
Featured Content, Home, Universities February 17, 2021 Email was a lifeline for higher ed in 2020 With millions of higher ed students forced to make tough choices about their education during the pandemic, email communication proved … Read More
Featured Content, Home, Universities December 5, 2020 5 of our favorite welcome journeys for universities Why are welcome journeys important for universities? What do successful campaigns look like for your audiences’ unique needs? We’re here … Read More
Featured Content, Home, Universities October 19, 2020 6 tactics for successful higher ed email marketing Use these six tactics to create effective email marketing campaigns for higher ed. Read More
Featured Content, Home, Universities October 12, 2020 How to create better transactional emails in higher ed Follow these eight best practices to create higher ed transactional emails that deserve attention Read More
Featured Content, Home, Universities May 13, 2020 The basics of triggered emails (with examples) Use these triggered email examples as inspiration for your workflows. Read More
Universities February 19, 2020 How to write successful win-back email subject lines If you’ve seen a decline in your subscriber engagement, it may be time for a re-engagement campaign. Use these 15 … Read More
Featured Content, Home, Universities January 21, 2020 How to write an opt-in email strategy your subscribers will appreciate Building or growing a list for marketing campaigns? Follow these opt-in email best practices to attract and maintain engaged subscribers. Read More
