From small towns to statewide agencies like the DMV, Emma by Marigold helps government entities increase engagement with constituents across all levels—with a 99% deliverability rate to ensure your messages reach their intended audience.
Emma integrates with leading software platforms used by government agencies, including CMS, CRM, and analytics tools, to ensure accurate constituent data powers your email marketing efforts. With first-party data accuracy and data privacy expertise, Emma helps maintain trust and protect citizens’ sensitive information.
With a gallery of professionally-designed email templates tailored for government use, Emma makes it easy for your team to send informative, on-brand messages. Whether you’re sending appointment reminders, policy updates, or service availability notices, automation for email and SMS ensures timely communication with constituents—right when they need it.
Emma allows department heads and service managers, to create their own emails while giving you full control to review and approve campaigns before they’re sent. Maintain a unified brand and ensure all communications are compliant and clear.
From new license registrations to vehicle renewals, Emma uses constituent data to trigger automated and timely emails, ensuring relevant information reaches the right people at the right time. Keep your community informed with minimal effort.
Track the real impact of your email campaigns with Emma’s powerful analytics dashboard. Measure engagement, device usage, and even revenue generated from services like renewals or permit requests, helping you adjust strategies for better results.
Effectively manage outreach by segmenting your email list. With Emma’s intuitive segment builder, you can target specific groups—such as new drivers or residents needing service renewals—ensuring your emails reach the right constituents. Compliance with CAN-SPAM and GDPR is guaranteed.
Emma integrates with systems like Eventbrite and SurveyMonkey to simplify communication across municipal events or public feedback efforts. Whether it’s managing town hall meetings, DMV appointments, or survey requests, Emma streamlines your communication process.
Use Emma’s insights dashboard to track the success of your communications, from renewal reminders to public service announcements. See what resonates with your audience and refine your strategy to improve engagement and service delivery.
Our dedicated team of experts provide industry-leading live support when you need it. And our professional services team is available to help you grow your list, create compelling content and design, and even test strategies to drive engagement. Their combined helpfulness and quality of work are a few of the most important reasons why customers love working with us.
