Government, Email Marketing February 27, 2026 Centralized control, local flexibility: How Emma solves public sector email marketing challenges Public sector organizations operate under a level of scrutiny that most private companies never face. Every email a government agency, … Read More
Email Marketing January 29, 2026 5 tips to grow your email marketing list Growing a healthy email list isn’t just about sheer numbers, it’s about attracting subscribers who want to hear from you … Read More
Analytics, Email Marketing January 27, 2026 5 ways growing your email list proves marketing ROI As a marketing professional, you're constantly asked to demonstrate value. While vanity metrics might look good in reports, stakeholders want … Read More
Featured Content, Home, Analytics, Email Marketing July 13, 2023 Unleashing the Power of Email Testing: The Metrics Marketers Need to Know For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively. Being a tech-savvy marketer entails … Read More
Analytics, Email Marketing July 5, 2023 Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to … Read More
Email Marketing June 21, 2023 Email List Management Best Practices A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions … Read More
Design, Email Marketing June 16, 2023 How to Authentically Connect With the Queer Community In this shifting cultural landscape, where the political conversation is often driven by diversity, equality and inclusion, and in a … Read More
Email Marketing June 5, 2023 6 Essential Tips for Crafting Compelling Subject Lines It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your … Read More
Deliverability, Email Marketing May 25, 2023 Addressing Common Email Deliverability Concerns Understanding and prioritizing the key aspects of email deliverability is essential for achieving successful email marketing campaigns. The inbox serves … Read More
Analytics, Email Marketing April 25, 2023 What A/B Testing Is & Why Smart Marketers Do It Using A/B testing, otherwise known as split testing, marketers have the ability to move their business metrics in a positive … Read More
Deliverability, Email Marketing, SMS Marketing April 17, 2023 How to Create an Email & SMS Strategy That Delivers Results You may be considering adding SMS to your overall marketing strategy, and wondering how difficult it is to integrate with … Read More
Featured Content, Home, Analytics, Email Marketing May 28, 2020 6 email engagement metrics you should be tracking in every send With so many email engagement metrics available to your team, it can be hard to choose which to monitor. Here … Read More
