Design, Featured Content, Home April 16, 2019 8 Creative design examples of landing pages that convert You can spend a lot of time and money on creating a landing page, but it’s all wasted if that … Read More
Design, Featured Content, Home, Universities March 26, 2019 8 Email marketing best practices for higher education Email for higher education audiences is different than marketing for businesses. Here are 8 things that university marketers need to … Read More
Design, Featured Content, Home, Universities March 5, 2019 7 Email campaign tactics to win over Gen Z Gen Z differs from millennials in several key areas. Here’s what you need to know before designing an email campaign … Read More
Design, Featured Content, Home January 8, 2019 The benefits of plain text email marketing While most email marketers prefer HTML for their messages, there are many benefits to using plain text marketing. Read More
Design, Featured Content, Home September 20, 2018 5 tips for developing a better newsletter format With design advice and best practices for reader clarity, Emma shares five proven tips for a better email newsletter format. Read More
Design, Featured Content, Home May 30, 2018 Why automation is a must-have for university marketers Learn how email marketing automation can help higher ed marketers make the most of their limited resources and scale their … Read More
Design, Featured Content, Home May 11, 2018 Design Matters: An interview with branding expert Debbie Millman Debbie Millman, the host of podcast Design Matters, shares her thoughts on authenticity and vulnerability in branding. Read More
Design, Featured Content, Home May 7, 2018 How Choice Paradox is killing your email click rates If you want to boost your email click rates, you have to do two things: 1. Make the action you … Read More
Design, Featured Content, Home February 19, 2018 9 excellent welcome email examples to inspire you We talk about automated welcome emails A LOT here on the Emma blog. So at this point, you’re probably pretty … Read More
