Email builds relationships. SMS drives immediate action. And Emma gives you both.
Emma’s SMS campaign platform integrates with the tools you’re already using, bringing text and email together in one place for more coordinated communication. Whether you’re a university managing multi-department communications, a nonprofit coordinating national and local chapters, or a government agency maintaining brand consistency across divisions, Emma keeps you connected, compliant, and in control without the complexity.
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SMS is perfect for messages that need immediate attention—think deadline reminders, time-sensitive announcements, or urgent updates. When email might sit unread for hours or get buried in a crowded inbox, text messages are typically opened within minutes. Emma’s SMS marketing software helps you reach people with critical information exactly when timing matters most, while email handles your longer-form storytelling and relationship building.
Our platform integrations connect to your existing CRM or contact management system, so your SMS campaigns pull from the same contact data that powers your email campaigns. Whether you’re sending appointment reminders, event notifications, or limited-time promotions, SMS gets through instantly.
Use Emma to consolidate your outreach, launch coordinated text and email campaigns simultaneously, and maintain consistent branding across both channels. Emma helps you eliminate issues such as duplicate work, separate logins, and fragmented contact data.
Organizations with distributed teams can achieve centralized oversight while maintaining local flexibility. Your central marketing team sets the guardrails with brand templates, approval workflows, and messaging standards. Meanwhile, departments can manage their own campaigns.
For example, university marketing offices can maintain compliance while colleges run their own outreach, national nonprofits can provide governance while regional chapters customize locally, and government communications teams can enforce approvals while service divisions handle specialized announcements.
Emma helps teams use the contact data that is already available to send more relevant SMS messages. When email and SMS pull from the same contact database, your campaigns work better together—you can reinforce messages across both channels or target specific segments with the right medium for each message. Instead of managing separate lists and platforms, everything lives in one place, making it easier to send texts that reach the right people with relevant content.
Leverage existing contact information to send precisely targeted text messages. Emma’s campaign texting service applies the same segmentation logic that powers your email strategy, ensuring your texts reach the right people with relevant content.
When you combine email and SMS, you create reinforcing touchpoints across multiple channels.
Emma’s interface works for marketers, not just developers.
Emma’s easy-to-use campaign builder removes technical barriers. Launch text campaigns through an intuitive interface that requires zero coding knowledge. Emma guides you through creating messages, selecting your audience, scheduling, and performance tracking.
Character limits, URL shortening, and delivery timing all process automatically. Focus on writing compelling messages instead of wrestling with technical details. If you can compose an email in Emma, you can launch a text campaign.
Mobile messaging creates immediate response opportunities. Your audience carries their phone constantly—between tasks, during commutes, and while standing in line.
Time-sensitive announcements, such as fundraising countdowns, emergency notifications, or limited-time offers, demand immediate attention. Text campaign services deliver messages that are typically read within minutes. Unlike email, which waits in an inbox, SMS prompts instant action.
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Explore tips, best practices, and expert insights to help you create messages that get noticed and drive action. From building your subscriber list to timing your sends just right, you’ll find everything you need to make every text count.
Yes—Emma offers SMS marketing as part of its multi-channel capabilities. You can create, send, and manage SMS campaigns alongside your email marketing, all from one centralized platform.
Getting started with SMS is simple. Reach out to your Emma representative or request access through our team to enable SMS for your account. Once activated, you can begin collecting subscribers, building your list, and sending SMS campaigns right away.
SMS pricing varies based on your messaging volume and business needs and is available for purchase as an add-on for our Essentials, Teams or Corporate packages. For detailed pricing information, contact our team to find a plan that fits your goals and expected usage.
Emma brings SMS and email together so you can reach your audience on the channels they use most. By leveraging shared customer data, you can deliver timely, personalized messages across both channels—boosting engagement, increasing conversions, and creating a more seamless customer experience.
Emma SMS helps you connect with your audience right where they are—on their phones. While emails can sit in an inbox for hours or days, subscribers usually open text messages within minutes. That immediacy makes SMS ideal for anything that needs quick action, such as limited-time offers.
With Emma, SMS and email campaigns come together on one platform, so you don’t need to juggle separate tools or maintain duplicate contact lists. Launch coordinated campaigns across both channels, using the same audience data and maintaining consistent branding throughout.
Text messages cut through the noise. Many people carry their phones around with them and check them throughout the day, which means your message reaches them almost immediately. When you’re sending deadline reminders, flash sale alerts, or urgent updates, speed matters when you communicate with your audience.
Text messages are the ideal channel for communications where timing is everything—think flash sales that end at midnight or emergency alerts that can’t wait. A good strategy is to use email for your longer-form content and relationship building, then switch to text when you need instant attention. That flexibility helps you use each channel for what it does best.
When you bring SMS and email together, you create reinforcing touchpoints that work better than either channel alone. Email gives you space to tell your story, share detailed information, and build relationships over time. SMS delivers urgent messages and drives immediate action. Together, they cover both the relationship-building side of marketing and the time-sensitive communications that require instant response.
Managing both channels in Emma means you’re working from the same contact database, using consistent brand templates, and coordinating your messaging strategy from one place. Send an email announcement about an upcoming sale, then follow up with an SMS reminder when the sale actually starts. Segment your audience based on how they engage with email and reach non-openers through text instead.
When your channels work together rather than operate in silos, you create a more seamless experience for your audience while making campaign management simpler for your team.
The messages that perform best via SMS require immediate attention or quick action. Limited-time promotions and flash sales are well-suited for text because they create urgency and drive people to act quickly. Event notifications and deadline reminders are both natural fits for SMS communication because they deliver information people actually need right now.
You’re working with character limits and small screens. Leave long explanations, detailed product descriptions, and messages that require a lot of context for emails. Effective SMS campaigns will be concise, clear, and focused on a single call to action. Emma’s platform helps you create these messages with features like automatic link shortening and character count tracking. You can also include images through MMS support when visual context helps.
Emma gives you clear visibility into how your SMS campaigns perform by tracking metrics that show engagement and ROI, such as delivery rates and clicks. These metrics help you understand whether your messages are resonating with your audience and driving the actions you want.
Refine your approach even further by comparing your SMS and email performance. With Emma, you can see how these work together. You might discover that certain audience segments respond better to text than email, or that combining both channels for a single campaign drives higher conversion rates than using either one alone.
Emma’s reporting also helps you prove marketing outcomes to stakeholders. You can demonstrate campaign engagement and track the overall impact of your multichannel approach. When you’re managing communications for multiple departments or locations, these analytics help everyone understand what’s working and where to focus their efforts.
Emma makes it easier than ever to drive engagement and revenue through coordinated multi-channel outreach. You get seamless integrations with your existing tech stack and built-in compliance for regulated environments. Emma gives you everything you need to launch text campaigns that deliver results while maintaining the governance, brand consistency, and administrative control your organization requires. Ready to see how it works?