Emma helps higher ed teams engage prospective and current students with on-brand, compliant campaigns, without added complexity. Built-in brand controls, smart automation, seamless integrations, and privacy-first AI make it easy to personalize communications, move faster, and keep students engaged from recruitment through retention.
Features for higher education
Coordinate communications across departments without losing your institution’s voice. With tools built for higher ed teams, you can streamline workflows, maintain brand consistency, and deliver timely, relevant messages to students, faculty, and alumni—so everyone stays informed and engaged.
Discover all the ways to tailor Emma for higher education so you can strengthen your institution’s brand and drive meaningful results. We partner directly with the most widely used higher ed CRMs, making it easier to connect your data and deliver more personalized, effective communications.
We’re advancing AI in higher education with a focus on real impact, helping you create meaningful change where it matters most. Our approach is practical and thoughtful, designed to save time, uncover deeper insights, and support campus wide communication. Explore how we build and use AI responsibly, the features it powers, and the resources that help you put it to work.
Emma’s AI features work without training on your data. Your student information, donor details, and institutional data stay private and are never used to train our models.
Emma is built for higher ed teams, giving you the control and flexibility to support multiple departments while keeping everything aligned. With tiered account structures and customizable user permissions, you can ensure the right people have the right access—and that every message is reviewed and approved before it’s sent.
Higher ed customers
Built for your ecosystem
Explore how Emma adapts to the unique needs of higher education—helping you build a stronger brand and drive results across every department. With flexible integrations, an open API, and hands-on support, it’s easy to make Emma your own. And with direct partnerships with leading higher ed CRMs, your data stays connected so you can deliver more relevant, personalized communications at scale.
Higher ed resources
Explore practical guides, proven strategies, and real-world examples designed for higher education. Whether you’re engaging prospective students, supporting current ones, or strengthening alumni relationships, these resources help you create more effective, personalized communications across every stage of the journey.
Emma is built to help higher ed teams connect with students, alumni, faculty, and staff through targeted, personalized email campaigns. From admissions and enrollment to advancement and campus updates, you can manage communications across the entire student lifecycle—all in one place.
Yes. Emma partners directly with leading higher ed CRMs like Ellucian and Blackbaud, making it easy to sync your data and keep communications aligned. With flexible integrations and an open API, you can connect Emma to the systems your campus already relies on.
With powerful segmentation, dynamic content, and automation tools, Emma lets you tailor messages based on student interests, behaviors, and lifecycle stages, so every email feels relevant, even when you’re reaching thousands.
Absolutely. Emma is designed for collaboration across campus, with tools that make it simple to manage permissions, maintain brand consistency, and empower teams, from admissions to alumni relations, to send effective communications.
Emma does not train AI models with your data. When you use AI features like subject line optimization or content suggestions, your student information, donor data, and email content remain private and are never used to improve our models. Your data is yours.
See how Emma helps you create, optimize, and send email campaigns with confidence.