Higher ed campaigns built for enrollment and retention

Emma helps higher ed teams engage prospective and current students with on-brand, compliant campaigns, without added complexity. Built-in brand controls, smart automation, seamless integrations, and privacy-first AI make it easy to personalize communications, move faster, and keep students engaged from recruitment through retention.

Admissions professional who uses email marketing and loves data smiles and look outward.
An alumni relations professional and adjunct professor smiles and welcomes you to a page about email marketing for higher ed.
A university athletics professional smiles and introduces you to a page about athletics email marketing.
A higher ed communications professional who manages email and the student newspaper smiles and welcomes you.

Select Your Department

Smarter email marketing for higher ed institutions

Emma serves higher ed institutions like yours, because great communication requires control and consistency at scale. With built-in brand governance, automation, and seamless integrations, Emma helps higher ed teams deliver on-brand email that keeps students engaged.

Graduate to faster recruitment

Great minds are waiting, so why not recruit them with great emails? Use customizable templates and dynamic content to attract and recruit students today.

What the Emma product looks like and how it works well for university customers

Graduate to stronger relationships

With positive alumni relationships, the good times are here to stay. Drive fundraising, increase awareness, and empower donors—now and for years to come.

What the Emma product looks like and how it works well for university customers

Graduate to higher sales

You’re cheering for your university, so let us cheer for you. With our unique integrations, you can engage fans and sell tickets—and still find time for school spirit.

What the Emma product looks like and how it works well for university customers

Graduate to meaningful experiences

Higher ed is more than education—it’s an experience. Easily curate lists from existing data, and boost excitement for upcoming events.

What the Emma product looks like and how it works well for university customers

Drag-and-drop
editor

Create emails subscribers love with our user-friendly editor.

Professional
services

Find the perfect answer by consulting a team of experts.

Testing
Capabilities

Take the guesswork out of sends with A/B testing.

Custom
templates

Design beautiful messaging with customizable templates.

Automated
Workflows

Connect with subscribers by sending emails at the right time.

Comparative
Reporting

Quantify every success with specific results and analytics.

Higher-ed Integrations

Get powerful connectivity by syncing your existing data.

Pricing
Plans

Find pricing that grows with you through every change.

User
permissions

Manage your team from anywhere, and always stay on brand.

Evertrue
integration

Explore integrations and an open API to connect with even more ticketing platforms.

Shareable
Templates & Assets

Enjoy ready-made, shareable assets, or easily build your own emails.

Brand
Control

Create templates, then lock them in place across teams and locations.

Customizable
Templates

Enjoy ready-made templates, or easily build your own emails.

Brand Control

Create templates, then lock them in place across teams and locations.

Personalized
Messaging

Forget clunky CRMs. With segmentation, dynamic emails are easy.

Evertrue
Integration

Explore integrations and an open API to connect with even more ticketing platforms.

Shareable Templates & Assets

Enjoy ready-made, shareable assets, or easily build your own emails.

Brand
Control

Create templates, then lock them in place across teams and locations.

Ready-made
Templates

Enjoy ready-made templates, or easily build your own emails.

Drag-and-drop
Editing

Long builds are over. Make beautiful emails with time to spare.

List
Segmentation

Forget clunky CRMs. With segmentation, dynamic emails are easy.

Data &
Reporting

Quantify every success with specific results and analytics.

Template Locking
& Sharing

Create templates, then lock them in place across teams and locations.

I love the template builder because I know that my email will always have the same look and feel as other FSU emails.
Amanda Wood Senior Director of Communications, FSU Foundation, Florida State University
Having Emma has allowed us to streamline and centralize that functionality of our branding from an email perspective.
Joanne D. Fahey Director of Communications, Notre Dame
Not only did using Emma help us improve our emails – it also helped us tailor programs to better meet the needs and interests of our students.
Brad Thompson Assistant Director of Student Activities, Student Affairs, TCU

The ultimate guide to higher ed email marketing.

Higher ed marketing is complex. Start simplifying with this step-by-step guide.

Get the guide
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Affordable as you grow.

Learn more about our different pricing options, and find the one that works best for you.

Emma Lite

$ 99 /month

10,000 contacts

with annual contract

Get a demo

Emma Lite includes:

  • Drag and drop editor
  • Built-in integrations
  • Email and phone support

Emma Essentials

$ 159 /month

10,000 contacts

with annual contract

Get a demo

Everything in Lite, plus:

  • Landing pages
  • Unlimited automation
  • SMS*

Emma for Teams

$ 249 /month

10,000 contacts

with annual contract

Get a demo

Everything in Essentials, plus:

  • Tiered account structure
  • Custom user permissions
  • Trend reporting
  • Share branded assets between subaccounts
  • SMS

Emma Corporate

Contact us

Discuss your marketing needs to get a custom plan created.

Let’s talk

Everything in Teams, plus:

  • 10+ subaccounts
  • Unlimited users
  • Priority phone support
  • Share audiences between subaccounts
  • SMS

Have more than 10,000 contacts? Contact us for a custom quote > Get Started

Get a demo
Learn more about pricing