Email marketing blog | Emma

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Unleashing the Power of Email Testing: The Metrics Marketers Need to Know

For email marketers, success hinges on the ability to measure, analyze and optimize campaigns effectively. Being a tech-savvy marketer entails … Read More

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Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data

Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to … Read More

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5 Trending Strategies in Higher Education Marketing: How Institutions Are Engaging Students

In the ever-evolving landscape of marketing, higher education institutions must stay one step ahead of the game, enlisting their own … Read More

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Email List Management Best Practices

A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions … Read More

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How to Authentically Connect With the Queer Community

In this shifting cultural landscape, where the political conversation is often driven by diversity, equality and inclusion, and in a … Read More

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6 Essential Tips for Crafting Compelling Subject Lines

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your … Read More

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3 Questions with Rima Deming about the Gmail Account Deletion

Last week, Google announced that by the end of the year it will commence deleting Gmail accounts that have been … Read More

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Addressing Common Email Deliverability Concerns

Understanding and prioritizing the key aspects of email deliverability is essential for achieving successful email marketing campaigns. The inbox serves … Read More

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5 Reasons to Visit Emma’s Support Hub

Appropriately dubbed the knowledge base, our Support Hub offers a wealth of information that is not only relevant to using … Read More

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Accessible Email Design Is for Everyone

Accessibility has been a hot topic in recent years and is a growing practice, especially in tech and digital marketing … Read More

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Emma Launches SMS: A New Way to Cut Through the Noise and Reach Customers Faster

With Emma SMS, marketers will be able to create a more unified experience by using the same easy-to-use platform to … Read More

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What A/B Testing Is & Why Smart Marketers Do It

Using A/B testing, otherwise known as split testing, marketers have the ability to move their business metrics in a positive … Read More

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