June 13, 2023 The ultimate guide to writing your first email newsletter Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands … Read More
June 13, 2023 The franchise marketer’s field guide to email marketing With so much data available, so many new channels and so much competition, it can be tough for today’s marketers … Read More
May 13, 2023 Top 5 Tips Marketers Should Know to Grow their SMS List Getting consumers to provide you with their phone numbers may seem like an inordinately tricky task constituting advanced marketing tactics … Read More
May 3, 2022 Email automation for fitness brands Health and fitness goals are not exclusive to New Year’s resolutions. How do you make sure your brand grabs your … Read More
April 24, 2022 The Ultimate Guide to Higher ED Email Marketing The only thing better than school spirit is getting to share it with someone else. It takes a special person … Read More
April 22, 2022 12 of the smartest emails We love seeing all the exciting emails our customers create every day. But every so often, ONE of them sends … Read More
April 21, 2022 Your Brain on Email The Science to Winning the Inbox Scientists have been conducting research for years to unlock the secrets of the human mind—and we’re pretty obsessed with it. … Read More
April 19, 2022 The ultimate email marketing toolkit: segmentation Segmentation is an important part of virtually every successful email marketing program – so important, in fact, that we’ve created … Read More
April 18, 2022 The ultimate email marketing toolkit: automation We’re just going to say it: If you’re not incorporating automated messages into your email strategy, you’re missing out on … Read More
April 16, 2022 The Modern Marketer’s Field Guide for Universities With so much data, so many new channels and so much competition, it can be tough for university marketers to … Read More
April 15, 2022 The Modern Marketer’s Field Guide for Agencies Your clients expect you to be the experts. But with so many new tools and so little time, it can … Read More
April 13, 2022 The psychology behind a great CTA There’s no magic color that converts better than others (sadly, not even periwinkle), so pick one that contrasts (think orange … Read More
