Email newsletters are an essential marketing tool for sharing information that goes beyond your products and services. People trust brands that fulfill the trifecta of strong products, a good customer experience, and support of social issues that align with their own. This trust leads to increased sales and loyalty, which is why newsletters are worth the investment.

However, building a newsletter from scratch is no easy task. This guide outlines everything you need to know about how to make an effective newsletter and gives you a handy checklist to use every time you send an email. It’s not just about writing, either — these tips cover everything you’ll need to go from initial idea to successful launch. Download the guide now!