Creative Testing: A Simple Guide for A/B Split Ideas

Introduction

This presentation provides a simple guide of creative tactics you can test with your audience.

Red or blue, long or short — learn what creative elements work best for your audience to increase your customer engagement!

Subject Line Length

Subject Line Personalization

Subject Line Emoji

Short vs. Long

Images vs. System Text

Content Order 1-2-3 vs. 3-1-2

No Animation vs. Animation

CTA Red vs. Blue

CTA Buy Now vs. Take a Look

CTA Button vs. Text Link

Single CTA Button vs. Multiple Links

Define a Testing Plan

Where relationships take root

Because our team of strategists are experts in your industry, we can provide insights into what’s working, what’s not, and what’s changing, helping you maximize your ROI every step of the way.

Great marketing isn’t just about conversion, but true connection. Learn why 40,000 businesses around the world trust Marigold to be the firm foundation they need to help relationships take root.

It’s time to start building real relationships with your customers. With Marigold Experiences for Enterprise, you can build thriving customer relationships that deepen at every touchpoint to drive revenue and customer lifetime value.

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