Featured Content June 16, 2023 How to Authentically Connect With the Queer Community In this shifting cultural landscape, where the political conversation is often driven by diversity, equality and inclusion, and in a … Read More
Featured Content, Home April 25, 2023 What A/B Testing Is & Why Smart Marketers Do It Using A/B testing, otherwise known as split testing, marketers have the ability to move their business metrics in a positive … Read More
Deliverability, Featured Content, Home March 15, 2023 Why Brands Should Be Using SMS to Future-Proof Their Business When it comes to reaching and making an impression on consumers, two key marketing channels are essential to effectively communicate … Read More
Featured Content October 21, 2022 Get Holiday Ready: Email Sending Best Practices With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, … Read More
Featured Content, Home October 17, 2022 Signals 2022: A Virtual Conference on Relationship Marketing Maintaining a loyal connection between your brand and your customers is the height of marketing success. But achieving it is … Read More
Featured Content, Home March 31, 2022 5 ways for higher education to increase cross-functional engagement Here's 5 ways for higher ed marketers to push their email marketing strategies to the next-level and create conversations across … Read More
Deliverability, Featured Content, Home, Universities March 11, 2022 Deliverability terms every marketer should know As email marketers, constant improvement of your email deliverability should be ingrained in your marketing strategy. Here’s the a glossary … Read More
Featured Content, Home March 1, 2022 Why email deliverability matters: Email send frequency Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More
Deliverability, Featured Content, Home February 8, 2022 Why email deliverability matters: Email list hygiene Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More
Featured Content, Home February 3, 2022 Brand marketing to the new generation: Gen Z The Generation Z sea change is upon us! Learn 5 key practices that will set you up for marketing success … Read More
Featured Content, Home January 4, 2022 5 tips to keep customer experience at the forefront of your email strategy Learn how understanding how your customers prefer to experience their favorite brands and services will continue to be key for … Read More
Featured Content, Home December 14, 2021 3 ideas for A/B testing your next email campaign Explore the top 3 ideas for A/B testing your next email campaign. By collecting data from testing, you can improve … Read More
