Featured Content, Home, Analytics, Travel & Hospitality, Entertainment September 16, 2019 What is admissions tracking software and why should I care? Admissions tracking software can help many departments across higher education facilities. Here's how your email marketing team can benefit from … Read More
Featured Content, Home, Analytics, Email Marketing March 21, 2019 4 Creative email subject lines to boost your open rate Boosting your email open rates may seem difficult, but it doesn’t have to be. Check out these 4 creative ways … Read More
Deliverability, Featured Content, Home, Analytics January 23, 2019 Is your email bounce rate better than average? Do you know the average email bounce rate for your email campaigns? Here is why you really should care and … Read More
Featured Content, Home, Analytics, Email Marketing November 7, 2018 Email marketing attribution: How to measure the impact of your email efforts How can you use email marketing attribution to calculate metrics that matter? Read More
Featured Content, Home, Analytics, Email Marketing October 17, 2018 7 ways to measure email marketing effectiveness Is your email marketing as effective as it could be? Use these tips to track the metrics that matter. Read More
Design, Featured Content, Home, Analytics, Email Marketing May 7, 2018 How Choice Paradox is killing your email click rates If you want to boost your email click rates, you have to do two things: 1. Make the action you … Read More
Featured Content, Home, Analytics, Email Marketing February 13, 2018 What should your average email open rate be? Wondering if your average email open rate is good enough? Read on to learn what influences email open rates and … Read More
Featured Content, Home, Analytics, Automation, Integrations December 5, 2016 Emma + Zapier: Connect your data, automate your email Think about all the online tools and services you use to get your job done. Slack, Gmail, Google Docs — … Read More
Featured Content, Home, Analytics, Email Marketing December 1, 2016 How to use your response data to send better email We’ve already discussed how capturing your customers' behavior outside the inbox can help you send smarter, more effective email campaigns… … Read More
