March 1, 2022 Why email deliverability matters: Protecting your sender reputation Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More
Featured Content, Home March 1, 2022 Why email deliverability matters: Email send frequency Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More
Featured Content, Home, Product News May 13, 2019 How Emma helps organizations maintain brand control and consistency Nobody loves and cares for your brand the way you do. While customers engage with it, recognize it, and become … Read More
Featured Content, Home, Product News May 6, 2019 Emma HQ: Approvals Dashboard 101 From universities to restaurants and franchises, any multi-location business can benefit from using Emma HQ. Read More
Featured Content, Home February 1, 2019 7 Real estate email marketing strategies to try When it comes to the real estate industry, email marketing can be extremely beneficial in creating and maintaining relationships. Read More
Design, Featured Content, Home January 8, 2019 The benefits of plain text email marketing While most email marketers prefer HTML for their messages, there are many benefits to using plain text marketing. Read More
Featured Content, Home January 3, 2019 Email marketing funnels: What they are and how to leverage them Emma defines email marketing funnels and how you can use them to maximize conversion and engagement with your consumers. Read More
Featured Content, Home January 3, 2019 What are lead magnets and why do they matter? Creating lead magnets is a great way to draw new customers to your brand and introduce them to your product. … Read More
Featured Content, Home December 27, 2018 The 4 best ways to grow your event’s mailing list Eventbrite and Emma collaborated to survey almost 400 event planners to find out the best ways to grow your event's … Read More
Featured Content, Home December 20, 2018 How to map the content for your event’s email calendar Eventbrite and Emma teamed up together to ask almost 400 event creators about their email marketing, and here are some … Read More
Videos December 18, 2018 Win the Inbox: Two marketers compete for the best subject line In this edition of our Win the Inbox series, Caroline and Rob go head-to-head to see who can choose the … Read More
Featured Content, Home December 18, 2018 What is a good click-to-open rate? Emma teaches you how to calculate your email marketing click-to-open rate, what to measure it against, and how to improve … Read More
