July 5, 2023 Zero-Party Data Fundamentals: The Basics You Need to Know About Consumer Data Relationship Marketing is the practice of growing long-term relationships directly with consumers while understanding their true wants and needs to … Read More
June 30, 2023 5 Trending Strategies in Higher Education Marketing: How Institutions Are Engaging Students In the ever-evolving landscape of marketing, higher education institutions must stay one step ahead of the game, enlisting their own … Read More
June 21, 2023 Email List Management Best Practices A successful email marketing strategy depends on having a strong, clean list. Email list management encompasses a number of actions … Read More
June 5, 2023 6 Essential Tips for Crafting Compelling Subject Lines It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your … Read More
June 2, 2023 3 Questions with Rima Deming about the Gmail Account Deletion Last week, Google announced that by the end of the year it will commence deleting Gmail accounts that have been … Read More
May 17, 2023 5 Reasons to Visit Emma’s Support Hub Appropriately dubbed the knowledge base, our Support Hub offers a wealth of information that is not only relevant to using … Read More
Email Marketing, SMS Marketing April 17, 2023 How to Create an Email & SMS Strategy That Delivers Results You may be considering adding SMS to your overall marketing strategy, and wondering how difficult it is to integrate with … Read More
December 13, 2022 Emma’s Year in Review 2022, another eventful year. We navigated our way through new challenges and new marketing trends that continue to keep us … Read More
March 1, 2022 Why email deliverability matters: Protecting your sender reputation Don't make the mistake of having great content and not so great deliverability. Here's 4 steps to ensure your deliverability … Read More
January 6, 2022 Emma’s 2021 year in review During a beam competition, a gymnast may add leaps and jumps to their routine to increase their difficulty rating. However, … Read More
May 6, 2020 3 tips for combining social media and email marketing Email marketing and social media are powerful marketing tools by their own rights – but when they come together, that … Read More
September 12, 2019 How to marry online enrollment management with email marketing Are you looking for ways to improve your online enrollment management? Email marketing is a great way to help recruit … Read More
