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5 Reasons to Visit Emma’s Support Hub

How many times have you been working on something online when an annoying technical issue pops up, forcing you to deal with it before reaching your projected outcome?

In our increasingly self-serviced world, attempting to solve a problem on your own has become second nature to most. But, because our troubleshooting minds work differently, figuring things out isn’t the same experience for all. Some like to try to tackle the issue head-on, feeling confident they can get to the bottom of it. Others throw their hands up and immediately ask for help. Most fall somewhere in between, trying to help themselves up until a point, but eventually reaching out for further assistance.

We’ve created the Emma Support Hub to cater to all personality types, regardless of what industry you are in, providing easy-to-understand and helpful resources to assist you with your email marketing needs. One of the built-in customer perks that you have is that directly from the Support Hub, you can contact our friendly technical support team via email or actually talk to one of our live experts (yes, that means a person) over the phone five days a week. Or, for those not so keen on talking it out, you can chat with our amazing virtual assistant anytime, also right from the Support Hub. We lovingly call our AI-powered pal Emma (surprise!) and consider her to be part of the support team. And, because we know how beneficial our support team is to your experience as a customer, their advice is the number one reason to visit the Support Hub.

1. It's always a top recommendation of our support team

Whether you’ve been with us for a while, or are new to our family of brands, there’s a good chance you’ve had some interaction with our talented technical support team. They may have even been one of the reasons you joined (or stayed with) Emma. In fact, a whopping 95% of our customers in 2022 said they were satisfied with the way our support team resolved their requests. The one thing that all of our satisfied customers have in common is that they often visit the greater resource of Emma’s Support Hub, that’s always available to you, 24/7/365, providing you are online.

2. There are loads of helpful articles

Appropriately dubbed the knowledge base, our Support Hub offers a wealth of information that is not only relevant to using your Emma account, but it’s also packed with empowering email tools that you can use to your advantage.

There’s an extensive glossary of email marketing terms, a fantastic resource on why emails can get blocked, and a helpful list of things that can hurt your email deliverability. You can find out how to avoid spam traps and learn about common authentication protocols as well as use our three easy questions to check if your contact list is good.

3. Getting your questions answered fast is satisfying

If you are the type of person to try to help yourself first, you’re also likely to enjoy finding the answers to your questions quickly. (Don’t we all?) The Emma Support Hub is designed to do just that with nine quick topics to choose from on the homepage and several subcategories on the topic pages to drill in further. Should you ever get stumped or just want a little help, you’ll find a handy “Get Support” icon in the bottom right corner of every page of the knowledge base. Simply click on the orange icon to be connected with our virtual assistant, Emma, who can reference all the articles in the Support Hub and who is your direct route to connecting with our team.

4. Everything you learn will add to your success

Sure, this one may be a bit of a blanket statement, but with Emma (and email marketing in general), the more you know, the more you can grow. By utilizing groups to organize your client list and segments to target their preferences, you can take your marketing efforts to the next level. By also setting up workflows and automations, you can additionally create a natural evolution of building trust with your audience, so you can continuously deliver things they want to see in their inbox.

5. Make the most of your email analytics

We often hear that our easy-to-use drag and drop editor is a breeze to work with. It gives you the tools you need to create appealing and effective emails for your audience. But, to really harness the power of Emma, you’ll want to combine those beautiful email campaigns with insights from your account analytics, and then use that information to adjust your email efforts for the better.

Don’t worry if the idea of analytics seems daunting; we’ve designed our email response data to be both simple to learn and easy to put into action. There’s a quick rundown of everything you see on the response page in your account, an article on how to export your response data, and even one about tracking clicks, links and different types of personalization in your email campaigns. After reviewing these resources, then you can put them all to good use by understanding your account insights.

So, the next time you run into a technical issue when creating a new campaign, or when you just want a little help with your Emma account, be sure to visit our amazing Support Hub first. Regardless of whether you’re sending to fewer than 100 contacts or more than 1,000, it can be your secret email marketing weapon that keeps you in the lead.

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