What's New

Home base for all the latest Emma features and enhancements.

August 2023

Updates to our personalization features

‘Merge tags’ are now named ‘Personalize’ in the drag and drop editor. This better reflects this feature’s end use and is more intuitive for you and your teams, mitigating any confusion.

We’ve also made it easier to add default values when leveraging personalization in your emails. Simply select ‘Personalize’ (renamed from Merge tags) and then type in the default or fallback text you want your subscribers to see.

RSS feed content blocks

Sharing up to date and real-time content is essential when creating engaging emails for your subscribers. The drag and drop editor now has RSS feed content blocks, enabling you to automatically import published content into your campaigns.

July 2023

Create and share preheader text with your subaccounts

Having a consistent tone of voice is key to ensuring your customers connect and engage with your business. That’s why you can now create and share on-brand preheader text with your subaccounts before they send their campaign.

May 2023

One-time verification code

As part of our commitment to help keep Emma customers’ accounts more secure, we’ve implemented a new security measure: one-time verification. When Emma customers now login from a device or location that our system doesn’t recognize, we’ll send a one-time verification message containing a unique and time-sensitive code to the email address connected to that specific Emma account. This provides an additional, automated check to ensure that only verified users have access to Emma accounts.

We still recommend enabling two-factor authentication (2FA) as the best way to increase account security. As such, we’ll be making 2FA a mandatory sign in requirement for all Emma users in the coming months.

Emma SMS*

Emma SMS within the Emma platform

Cut through the noise with Emma SMS*! SMS is a powerful, yet simple marketing tool that helps you meet your customers where they are, create deeper connections and with your audience

And now with Emma SMS* you can easily manage and deploy multi-channel campaigns from one central platform. 

Move at the speed of your customers and leverage SMS to send:

  • Limited-time promotions
  • Last-minute event changes
  • On-the-go event reminders 
  • Time-sensitive loyalty rewards
  • & so much more!

*Emma SMS only available when you sign up to an Emma Essentials, Teams or Corporate contracted plan, and for sending SMS in the USA.

March 2023

Mobile Signup Forms, Mobile Contact Fields, and Mobile Bulk Imports

SMS is coming soon to Emma! To make sure you’re ready to add SMS to your marketing mix, we’ve released two new features that will make growing your SMS list easy. 

Mobile Signup Forms and Mobile Contact Fields

You can now capture US-based mobile numbers in both your signup forms and contact fields. And, once customers add their mobile number, they’ll be prompted to consent to SMS marketing messages, ensuring you’re growing a compliant and engaged SMS marketing list.

Mobile Bulk Import

Emma makes it easy to import an already established SMS list, so you don’t have to start from scratch.

All you need is a mobile number, explicit consent to SMS these contacts, and to follow our instructions, and you’re ready to go!

Check out a demo of these new features in action and step-by-step instructions on how you can use them today.

November 2022

Manage contact fields

We’ve made contact fields more flexible, to better help you personalize your campaigns with contact field data.

You can now easily add, edit and remove contact fields with multiple values.

August 2022

New content blocks

We’ve replaced the text content block with three new options:

  • Paragraph — The primary content block for the main text of your email.
  • Title — Drag and drop a heading section into your design. Includes HTML heading tags (H1, H2, H3), to help those who use screen readers.
  • List — Add numbered and bulleted lists.

These new content blocks will automatically include the preset font styles from your email template, helping you reduce the time it takes to customize your campaign.

Mobile style controls

Our mobile-specific styling controls help you customize email design for mobile without impacting your desktop design. You can now adjust alignment and add padding for subscribers reading emails on the go.

Section controls

Add padding and borders around sections to make sure your campaigns are consistent and impactful.

Gmail compatibility

We’ve made improvements so that the Gmail app will correctly display buttons, backgrounds and responsive layouts. 

April 2022

Drag and drop editor

Say hello to flexible, beautiful email designs with the new drag and drop editor – it’s officially available for you and your team today! Here’s what you can expect with the new editor:

  • New designs to win the inbox: You wanted new templates that would catch your audience’s attention, so the new drag and drop editor comes with a refreshed, modern template gallery. Craft beautiful messages that fit your brand, connect with your subscribers, and save your team time.
  • Make sure your emails look good anywhere: We’ve made it easier for you to build mobile-first campaigns so you can connect with your subscribers, wherever they are. Build and preview your emails in mobile mode to ensure your designs look perfect on any device.
  • Familiar features in a modern experience: We’ve brought the editor functions you know and love into a new streamlined, drag and drop experience that makes campaign creation even easier. You can create new email configurations with flexible row and column combinations, giving you even more control over layout style and size.
  • Make changes with confidence: One of the top requested features was the ability to undo and redo, and we heard you. In addition to undo and redo buttons, the new editor tracks all changes made in a session so you can revert to a previous version at any time, allowing you to edit with confidence.

We’ve compiled all the resources you need in our drag and drop editor hub, including the Getting to know the editor webinar recording, help articles, and takeaways to share with your team.

March 2022

For plans:




Sub to sub sharing

We know you love brand consistency, but creating the same campaigns for each subaccount can be time-consuming. You now have the ability  to assign trusted users to share campaigns directly between subaccounts to speed up your team’s creative workflows. Your subaccounts now have more freedom to focus on their localized marketing efforts while ultimate approval control remains with your central marketing team. 

February 2022

For plans:




Marketing calendar

To help you avoid overwhelming your subscribers with overlapping campaigns, we’ve created a new calendar that brings all your subaccounts’ mailings into the Emma HQ dashboard. Now you can easily visualize and adjust your sending schedules to keep your subscribers engaged and reduce potential opt-outs.

Here are some tips to get the most out of the calendar:

  • If too many campaigns are scheduled for the same day, you can open your campaign straight from the calendar to adjust the send date.
  • Filter by subaccount to see each subaccount’s sending patterns or email volume to ensure they follow best practices.
  • Filter by “pending” mailings to quickly approve campaigns directly from the calendar.

Coming Soon

Upcoming product improvements and feature releases


We're dedicated to increasing your account security with mandatory 2FA (two-factor authentication), so you can have an extra layer of security for your account.
Scheduled Release: 2023

Brand Manager

Our new Brand Manager feature will soon enable Parent users to select fonts, text styles, and colors for your sub-accounts - ensuring they’re always on brand.
Scheduled Release: 2023

Reporting updates to help navigate Apple MPP impacts

We’re making improvements to our reporting tools which will highlight the metrics that have been impacted by Apple MPP.
Scheduled Release: 2023

This contains forward-looking statements that are subject to change at CM Group's sole discretion. These forward-looking statements are not guarantees, promises, commitments to deliver, or agreements regarding future product features, functionality, or otherwise.


The latest news from the Emma product team

All the tools you need to master email marketing.

Emma makes it easier than ever for you team to drive conversions and revenue with email.