When a subscriber signs up, clicks, or makes a purchase, Emma sends the right follow-up automatically. Set it up once and let it run, so your team can focus on strategy instead of sending.
The first email matters most, so give new subscribers a warm welcome. With an average open rate of 50%, it’s the single most important email you can send.
A potential customer joins WANDR’s list through a signup form and shares her preferences and interests. Emma automatically sends a welcome email populated with content based on her responses, and WANDR’s email marketing team never has to hit send.
Right offer. Right moment. Personalized emails can lift transaction rates 6 times higher and generate 18 times more revenue than standard newsletters.
That potential customer clicks through WANDR’s welcome email and browses backpacks, but doesn’t make a purchase. Emma tracks that behavior and triggers a follow-up email with a 20% discount on the products she viewed.
Keep the conversation going. An automated nurturing series is key to keeping subscribers engaged, and it results in 47% larger purchases.
Once that potential customer buys the backpack, Emma’s workflow sends her tips for using it, plus WANDR’s picks for the top 5 hikes near Portland, where the customer lives. No push to buy. Just content she wants, delivered right on time.
This kind of relevant, useful content (delivered right on time) keeps her engaged and keeps WANDR top of mind the next time she’s ready to make a purchase.
Automation is only as good as the information behind it. Emma connects to your existing tools so subscriber data flows in automatically, and every email reflects what you know about the people receiving it.
A purchase. A website visit. A form submission. The moments that matter most to your audience often happen outside their inbox. Connect your tools to Emma and automate from the data you’re already capturing.
When dynamic content and automation work together, you can build an email series that reflects what each subscriber cares about. A welcome series can look and feel completely different for every person on your list, without building each one by hand.
Emma integrates with the tools your team already uses, so your data stays connected and your workflows keep moving. Need help getting set up or scaling your program? Our Professional Services team is ready when you are.
Emma makes it easier than ever for your team to drive conversions and revenue with email.