Reach customers where they are with Emma SMS

Email builds relationships. SMS drives immediate action. And Emma gives you both.

Emma’s SMS campaign platform integrates with the tools you’re already using, bringing text and email together in one place for more coordinated communication. Whether you’re a university managing multi-department communications, a nonprofit coordinating national and local chapters, or a government agency maintaining brand consistency across divisions, Emma keeps you connected, compliant, and in control without the complexity. 

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See how it works

Break through the inbox clutter with direct mobile messaging

SMS is perfect for messages that need immediate attention—think deadline reminders, time-sensitive announcements, or urgent updates. When email might sit unread for hours or get buried in a crowded inbox, text messages are typically opened within minutes. Emma’s SMS marketing software helps you reach people with critical information exactly when timing matters most, while email handles your longer-form storytelling and relationship building.

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Grow and personalize your SMS audience

Expanding your text subscriber base while meeting strict compliance standards doesn’t require legal expertise. Emma handles it automatically.

Capture mobile subscribers seamlessly and stay compliant

Building your SMS contact list with proper permissions is critical when you’re managing FedRAMP, HIPAA, or FERPA requirements. Emma can:

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Collect phone numbers seamlessly

Create a compliant SMS marketing list. Emma's signup forms capture United States mobile numbers with automatic opt-in prompts built into the experience, letting your subscribers provide explicit consent from their first interaction.

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Personalize with ease

Take the individual customization you apply to email and extend it to SMS using shared contact data. Emma's unified platform eliminates duplicate contact lists, so everything lives in one system with text message marketing campaigns that speak directly to each person's interests.

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Send images with emojis

Share event flyers, showcase program highlights, and personalize your messages to drive engagement. Emma's MMS support lets you include photos and emojis in your text outreach.

Improve the speed and delivery of your messages

Our platform integrations connect to your existing CRM or contact management system, so your SMS campaigns pull from the same contact data that powers your email campaigns. Whether you’re sending appointment reminders, event notifications, or limited-time promotions, SMS gets through instantly.

Do more with less

Use Emma to consolidate your outreach, launch coordinated text and email campaigns simultaneously, and maintain consistent branding across both channels. Emma helps you eliminate issues such as duplicate work, separate logins, and fragmented contact data.

Easily manage and deploy campaigns for SMS and email

Organizations with distributed teams can achieve centralized oversight while maintaining local flexibility. Your central marketing team sets the guardrails with brand templates, approval workflows, and messaging standards. Meanwhile, departments can manage their own campaigns. 

For example, university marketing offices can maintain compliance while colleges run their own outreach, national nonprofits can provide governance while regional chapters customize locally, and government communications teams can enforce approvals while service divisions handle specialized announcements. 

Deliver more personalized messages

Emma helps teams use the contact data that is already available to send more relevant SMS messages. When email and SMS pull from the same contact database, your campaigns work better together—you can reinforce messages across both channels or target specific segments with the right medium for each message. Instead of managing separate lists and platforms, everything lives in one place, making it easier to send texts that reach the right people with relevant content.

Get better results with every send

Leverage existing contact information to send precisely targeted text messages. Emma’s campaign texting service applies the same segmentation logic that powers your email strategy, ensuring your texts reach the right people with relevant content.

When you combine email and SMS, you create reinforcing touchpoints across multiple channels. 

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Build SMS campaigns without a heavy tech lift

Emma’s interface works for marketers, not just developers.

Maximize your time by using one tool for all your SMS needs

Emma’s easy-to-use campaign builder removes technical barriers. Launch text campaigns through an intuitive interface that requires zero coding knowledge. Emma guides you through creating messages, selecting your audience, scheduling, and performance tracking.

Character limits, URL shortening, and delivery timing all process automatically. Focus on writing compelling messages instead of wrestling with technical details. If you can compose an email in Emma, you can launch a text campaign.

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Send time-sensitive messages that get read quickly

Mobile messaging creates immediate response opportunities. Your audience carries their phone constantly—between tasks, during commutes, and while standing in line.

Deliver urgent messages that prompt instant action

Time-sensitive announcements, such as fundraising countdowns, emergency notifications, or limited-time offers, demand immediate attention. Text campaign services deliver messages that are typically read within minutes. Unlike email, which waits in an inbox, SMS prompts instant action.

Rave reviews

Hear from Emma customers

I loved how the tool was having so many features in one place. As a marketer I always had trouble with Bulk SMS sending but it was a lot easier with Emma.

Richa S.

Digital Marketing Specialist

One of the advantages of Emma is that it works in real time. This means you can see the results of your marketing campaign almost immediately. You can also access detailed analytics for each campaign, so you can see what’s working and what’s not.

Lalo L.

Graphic Designer

The product is extremely user-friendly. Has a great list of feature sets that meets today’s needs in the marketing world.

Kerry B.

Director of Marketing

We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with.

Shannon M.

Director of Account Service

I loved how the tool was having so many features in one place. As a marketer I always had trouble with Bulk SMS sending but it was a lot easier with Emma.

Richa S.

Digital Marketing Specialist

One of the advantages of Emma is that it works in real time. This means you can see the results of your marketing campaign almost immediately. You can also access detailed analytics for each campaign, so you can see what’s working and what’s not.

Lalo L.

Graphic Designer

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Explore resources

Your go-to guides for better SMS marketing

Explore tips, best practices, and expert insights to help you create messages that get noticed and drive action. From building your subscriber list to timing your sends just right, you’ll find everything you need to make every text count.

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Frequently asked SMS questions

Yes—Emma offers SMS marketing as part of its multi-channel capabilities. You can create, send, and manage SMS campaigns alongside your email marketing, all from one centralized platform.

Getting started with SMS is simple. Reach out to your Emma representative or request access through our team to enable SMS for your account. Once activated, you can begin collecting subscribers, building your list, and sending SMS campaigns right away.

SMS pricing varies based on your messaging volume and business needs and is available for purchase as an add-on for our Essentials, Teams or Corporate packages. For detailed pricing information, contact our team to find a plan that fits your goals and expected usage.

Emma brings SMS and email together so you can reach your audience on the channels they use most. By leveraging shared customer data, you can deliver timely, personalized messages across both channels—boosting engagement, increasing conversions, and creating a more seamless customer experience.

Break through communication noise with Emma SMS

Emma makes it easier than ever to drive engagement and revenue through coordinated multi-channel outreach. You get seamless integrations with your existing tech stack and built-in compliance for regulated environments. Emma gives you everything you need to launch text campaigns that deliver results while maintaining the governance, brand consistency, and administrative control your organization requires. Ready to see how it works?

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