Optimize your lead gen strategy with our improved Signup Form builder

Growing your email list is an indication of a healthy email strategy and it’s normal for a portion of your list to become unengaged through the year. But fear not! Emma makes it easy for you to reach a broader audience with every email by turning web visitors into known contacts using signup forms. With signup forms being such an important tool for marketers, we're excited to share some key updates to Emma's Signup Form builder.

Now available for all Emma account types, our modernized Signup Form builder makes building forms easier and faster. There are new options for easier contact field creation, adding subscription options to your forms, and connecting your API keys. You have three options to choose from - design a signup form to put on your website, use a lightbox form (also known as a pop-up form), or create a form simply for the API. New to the regular form builder, you can now create contact fields straight in the builder and also integrate subscriptions into your forms.

Which type of form to choose is up to you and what's best for your overall strategy. Lightbox forms are perfect for quick signups before your visitors move off your website. Traditional signup forms are best used on dedicated landing pages and typically are capable of requiring a little more information than lightbox forms. Using our API gives you a lot of flexibility with tying in your audience growth strategy with your other tools.

It's easy to set up a new form with these three simple steps:

Step 1: Choose which form you would like to build.

Step 2: By selecting a regular form to embed on your website, you'll see our modernized builder, complete with the ability to create new contact forms and add subscription options for web visitors to sign up to.



Step 3: Once your form is built, save to publish your form so you can share the form link or embed it to a website.



 Note: Any existing signup forms will remain unchanged and can still be edited with the roll of these updates.

Signup forms are one of the most valuable tools you have to grow your audience. By turning visitors into known contacts or prospects, you can grow your audience, set up automated emails to send emails that are timely for each subscriber, and update the profiles on your existing contacts to further target your contacts with content that is most relevant to them.

For more information on using the form builder, check out our Support Hub article on it. If you’re not a current Emma customer and would like a demo, let’s talk!


Want to engage your audience and grow your brand? Try Emma's robust easy-to-use product today.