Featured Content, Home September 28, 2020 How to manage brand consistency in email marketing Why is branded email marketing important? What are a few best practices, and how can your business benefit from it? … Read More
Featured Content, Home September 16, 2020 The complete guide to segmentation best practices for universities In higher ed, an effective email marketing campaign uses email list segmentation. Not familiar with segmentation? We’re here to help. Read More
Featured Content, Home September 15, 2020 How to use dynamic email content for lead generation Dynamic email marketing doesn't have to be difficult. Here's what you need to know to get started, plus some examples … Read More
Featured Content, Home September 14, 2020 Best practices for email signup forms that work (plus examples) These seven email signup form customization tips are essential to maintaining and growing your mailing list. Read More
Featured Content, Home September 11, 2020 5 email marketing tips for remote teams How is your email marketing team faring during the pandemic? Check out our best practices to keep your remote team … Read More
Featured Content, Home August 11, 2020 RAISE 2020: The New School case study In July 2020, our friends at EverTrue launched the summer of RAISE, where they turned their annual conference into a virtual … Read More
Featured Content, Home August 8, 2020 10 marketing automation best practices every marketer should know Email marketing automation best practices show you how to get the most out of your content. Here are some examples … Read More
Featured Content, Home July 30, 2020 An email metrics guide: Best practices, tips, and examples Open rate, conversion rate, list growth – there are tons of important email metrics. Our email metrics guide covers which … Read More
Featured Content, Home July 21, 2020 7 of the best email subject lines for sales that work Email subject lines for sales can be the difference between moving a product and not. When you’re looking to get … Read More
Featured Content, Home July 21, 2020 Emotion behind email: How to manage challenging messages in a challenging time This year has thrown us all for a loop to say the least. From the pandemic, massive economic impact, and … Read More
Featured Content, Home July 8, 2020 8 of our favorite and most effective survey email subject lines If you have a good survey email subject line, you can make your next feedback campaign a success. Here are … Read More
Featured Content, Home June 23, 2020 How to choose an email list management tool As an email marketer, your list can make or break you. Here are some tips on finding the perfect tool … Read More
