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Emma and EverTrue Partner to Help Colleges Increase Fundraising via Email

and Build Stronger Relationships with Alumni

Boston, MA – April 3, 2019 – EverTrue and Emma announce that they’ve joined forces to empower colleges to build stronger relationships with donors and boost their ability to raise support for higher education.

This partnership provides advancement teams with new tools to personalize email marketing in exciting, modern ways. The layers of engagement, demographic and giving information held within EverTrue can now quickly and easily be used to build audiences for appeals, newsletters and automated workflows in Emma.

“Universities aren’t only competing with other charities or nonprofits when they communicate with donors, they need to keep pace with the customer experience offered by leading consumer brands,” said Brent Grinna, EverTrue’s Founder and CEO. “Potential donors expect their alma mater to know them, their interests, and to make every interaction feel personal. Now institutions can make that happen by using the donor data and engagement insights in EverTrue to build highly customized, targeted email groups in Emma.”

A new integration between the two platforms lets EverTrue users send lists to Emma with just two clicks, allowing them to improve the segmentation and personalization of every email instead of solely relying on information from their own database that may be static or stale.

“Email is one of the most important communication channels between a college and its alumni and potential supporters,” said Ethan Zoubek, Chief Revenue Officer of CMGroup, Emma’s parent company. “This new integration with EverTrue helps Emma customers improve email segmentation, leading to better open rates and engagement and, most importantly, deliver critical resources for student scholarships, faculty and programs.”

Emma joins a growing group of EverTrue integration partners — including companies such as Facebook, LinkedIn, Zillow, Eventbrite, and Hustle — as its platform unites a university’s donor and constituent data with insights from a hub of modern engagement channels. With EverTrue, fundraisers and alumni relations staff can understand the true engagement levels and affinities of every donor and prospect.

“Now I can easily create and sends lists from EverTrue instead of going into our database, pulling a report, cleaning up a spreadsheet and sending it over,” said Laura Day, Director of Annual Giving at Williams College. “This partnership and integration really connects the dots. It allows us to talk to the population we want to reach right away, without taking on manual work to make that happen.”

The integration helps EverTrue and Emma customers reach recipients based on their interests or recent engagement, making a hyper-targeted approach to advancement communication simple and less time-consuming.

“We are committed to freeing advancement teams from ‘all-in-one’ systems that do many things but do few things extremely well. Leading for-profit organizations have embraced integrated solutions that minimize custom programming requirements. That’s our vision for the advancement tech stack: best-in-class, not all-in-one,” said Grinna. “With this partnership, advancement teams can take email to the next level by creating focused, high-impact appeals that reach the right donors and bring in more gifts.”

About Emma

Emma is an email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns. Its focus on delivering powerful personalization in an accessible way to ultimately drive more conversions and sales. Emma also allows distributed business or franchised organizations to manage professional email marketing at scale. Visit Emma at

About CM Group

CM Group is a family of global marketing technology brands including Campaign Monitor, Delivra, Emma, Liveclicker and Sailthru. By joining together these leading brands, CM Group offers a variety of world-class solutions that can be used by marketers at any level. Headquartered in Nashville, TN, CM Group has United States offices in Indianapolis, Los Angeles, New York City, Pittsburgh and San Francisco, and global offices in Australia, London, New Zealand and Uruguay.

About EverTrue

EverTrue is a software platform that gives advancement teams a comprehensive view of every donor by connecting their data to a hub of social and demographic information sources. Today more than half of the top 100 colleges use EverTrue’s modern, mobile-first platform to engage alumni, fundraise, discover prospects, manage gift officer portfolios, and coordinate volunteer programs. EverTrue is headquartered in Boston, MA and is backed by University Ventures and Bain Capital Ventures. Visit EverTrue at