Emma vs. Mailchimp

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Emma vs. Mailchimp

Platform Comparison

Mailchimp was the easy choice. Emma is the right one.

Emma exists for organizations that need email marketing to work at scale. Across teams, across departments, and across a tech ecosystem you’ve already built, without sacrificing brand consistency and measurable results.

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Emma vs. Mailchimp

A direct comparison

Not all email platforms are built the same. Here’s where it matters most.

Segmentation & personalization

Distributed team management

Support & professional services

Security & compliance

Industry-specific solutions

Platform commitment

Deliverability

Emma

Segmentation & personalization

Unlimited segments built on demographics, engagement, behaviors, and custom fields. Branching automation triggers the next step based on subscriber actions.

Distributed team management

Built-in tiered account system with locked brand elements, approval workflows, and asset sharing across locations and departments.

Support & professional services

Phone and email support on every paid plan. Professional services available for onboarding, strategy, and creative execution.

Security & compliance

HITRUST and SOC 2 certified. Annual accessibility audits. Role-based permissions and approval workflows for regulated industries.

Industry-specific solutions

Purpose-built for higher education, nonprofits, government, sports & fitness, and travel & hospitality—with dedicated workflows and integrations.

Platform commitment

Email marketing is Emma’s entire business. Every investment is focused on your email program.

Deliverability

Strong inbox placement with hands-on guidance from deliverability specialists. Consultative approach to list health and performance.

Mailchimp

Segmentation & personalization

Standard segmentation available, but personalization depth is limited as programs scale.

Distributed team management

Basic user permissions. No equivalent framework for centralized governance across multiple senders.

Support & professional services

Email and chat support on paid plans. Phone support reserved for Premium. Limited professional services.

Security & compliance

SOC 2 certified. Less robust compliance infrastructure for government, higher ed, or nonprofits.

Industry-specific solutions

General-purpose platform. No industry-specific structure or tailored workflows.

Platform commitment

One product within a larger portfolio where resources are shared across strategic priorities.

Deliverability

Strong technical deliverability, but organizations with opt-in lists have reported aggressive flagging.

Customers love us

See why Emma is ranked #1 in email

See what they are saying

Emma is so helpful as a solution for multiple partners across campus to have their own subaccount, their own templates and their own contact audiences. Partners are able to craft their messaging accordingly and, when done, submit their emails for approval from our office.

Carolyn S.

Director of Marketing and Communications – via G2

Emma is affordable, can offer the same features that a Marketo or Salesforce does, and provides outstanding customer service. They understand our business, they want to see us succeed, and that personal connection is really, really great.

Lindsay Rutledge

Director of Consumer Strategy and Communications – Nashville Predators

We’ve definitely seen our metrics improve since switching to Emma; we just have so much more control over how and when emails are sent. Our contacts are now much more engaged, our deliverability is better, and we’re seeing more opens and stronger clicks.

Carl Dickerson

Digital Content Strategist – The Honey Baked Ham Company

Emma offers drag and drop templates that also allows you to customize. Their design quality is far superior than other email marketing services I have used.

Janeth W.

Director of Marketing

There really wasn’t anything I didn’t like about it. It’s my favorite email marketing platform.

Erin B.

Designer

I’ve used several email marketing providers, but I love Emma’s clean and simple user interface! It makes email marketing a breeze. I also really like the A/B testing capabilities Emma offers.

Katie P.

Marketing and Communications Specialist, Utilities

NOT THE RIGHT FIT? NO PROBLEM.

Looking for something a little different?

Emma is built for teams that need control, flexibility, and deep personalization. But if you’re looking for something more self-service, lighter-weight, or easier to get up and running solo, Campaign Monitor might be exactly what you need. It’s another strong option within the Marigold family, designed for simplicity and clean execution.

Campaign Monitor

A powerful, self-service email platform for teams that value simplicity, beautiful templates, and fast setup—without the complexity of an enterprise tool.

What You Get	Emma	Campaign Monitor
Ease of setup	Emma Not included: Best with guided onboarding support	Campaign Monitor Included: Fast, intuitive self-serve onboarding
Template quality	Emma Included: Brand-controlled templates with locking	Campaign Monitor Included: Award-winning design and flexible builder
Team structure	Emma Included: Multi-team, multi-location governance	Campaign Monitor Not included: Best for small to mid-size single teams
Flexible billing	Emma Not included: Tiered plans with dedicated support	Campaign Monitor Included: Flexible pay-as-you-go options

Simplicity Meets Speed

Try Campaign Monitor today

Built for teams valuing simplicity, Campaign Monitor offers fast, intuitive self-serve onboarding.

Explore Campaign Monitor

Need help deciding which platform is best?

Schedule a meeting and let our team guide you into the email solution that is the best fit for your business.

Already a customer and need help? Contact Support.