Marketers are constantly using trial and error to guess what will be most effective — but they shouldn’t have to. A/B content testing lets you see what email content will be most effective before you share it with your larger audience. No more guesswork.
Test variables from 2 emails across a percentage of your audience.
Automatically send the winner to your remaining subscribers
Dive into the results to get detailed insights for each message
Emma makes it easier than ever for your team to drive conversions and revenue with email.