Baby Boot Camp

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Baby Boot Camp

“I would tell any franchise marketer to just try Emma because they’ll never want to go back to another platform. ”

katelyn battaglia

DIRECTOR OF MARKETING

Industry: Fitness, Franchise

About Baby Boot Camp

Baby Boot Camp programs are led by nationally certified fitness professionals and provide fitness, nutrition, and community support for moms.

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Baby Boot Camp’s email success with Emma.

Anyone who’s ever been (or known) a new mom knows that it’s an overwhelming, all-consuming job. But it’s important that new moms still find ways to care for themselves along the way. That’s where Baby Boot Camp comes in.

Baby Boot Camp is a franchise that provides provide fitness, nutrition, and community support for moms. Here’s how Emma helps them get the word out about important news, programs, and events to their entire community, but still maintain a consistent brand image across the board.

Inspiring strong moms.

“At Baby Boot Camp, we offer the support new moms so badly need,” said Director of Marketing Katelyn Battaglia, “Not only for their bodies, but also emotionally. It’s about caring for yourself on every level.”

From Stroller Fitness to Birth Recovery, their programs – led by nationally certified fitness professionals – promote total wellness and help women find a sense of community among other moms.

Finding a way to effectively communicate.

Baby Boot Camp’s franchise owners primarily use email to share class changes, exercise routines, nutritional advice, community programs – anything they want to quickly and effectively spread the word about.

And with so many different franchise locations, they needed an email platform that allowed them to organize their communications in a clear and intuitive way.

“We had been with a different platform for years,” said Katelyn. “And after doing some research, I decided to try Emma. What I really loved was the franchise platform you provide: The tiered structure allows me to hop in at a corporate level and see what’s going on across locations, but each franchise owner also has a sub-account to manage their own email communications.”

Keeping at all on-brand.

It’s also important to Baby Boot Camp that they keep their brand image consistent. Thankfully, Emma’s features allow those standards to be set at the corporate level, then easily distributed among franchisees.

“The functionality Emma provides is like no other. We’re able to provide our franchise owners with attractive, branded templates, and it makes running their business much easier. They love the fact that it’s just a few clicks: They can enter their info into a template and press ‘send’ without it eating up a big chunk of their day.”

Empowering franchise owners to do their own email marketing (and cater their messaging to their specific audiences) has really paid off: Baby Boot Camp averages a staggering 59% open rate across all of their sub-accounts!

What would they tell other franchises about Emma?

“I would tell any franchise marketer to just try Emma because they’ll never want to go back to another platform,” said Katelyn.

Want to check out our email platform specifically catered to franchises? Take a tour today!

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By The Numbers

59%

average open rate

TOOLKIT

With automation, reaching the right people with the right message at just the right time is a breeze.

Power highly targeted campaigns using segmentation to organize and manage your subscriber data.

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See what they are saying

Not only did using Emma help us improve our emails – it also helped us tailor programs to better meet the needs and interests of our students.

Angie & Collin

Assistant Director of Student Activities, Student Affairs

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Ben E.

Director of Communication, Higher Education

The fact that our store managers are able to log into Emma and feel comfortable creating emails really means a lot. That, plus the approvals process have saved us a ton of time and keep the brand on point—which is crucial.

Carl Dickerson

Digital Content Strategist

Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.

Christian B.

Director of Housing, Higher Education

The best thing about Emma is that it is one of the most influential platforms for marketing and comes with great features. You cannot resist its impeccable ability to boost sales through the best email transactions.

James C.

Digital Marketing Manager

Emma allows you to send blast emails to different audiences. Emma’s “Segments” allow you to slice your contact list into different segments based on different criteria. Creating emails is fairly easy and it’s not too hard to make something look good. We use Emma to send ~ 300K emails at a time, which it does well.

Jeremy A.

Project Coordinator

The approvals dashboard has really knocked it out of the park: It saves us so much time and makes it seamless to manage over 1,000 studio newsletters each month.

Meredith Parks

Marketing Strategist

Emma enables us to design email campaigns that consistently reflect our organization’s brand, while also making it simple to switch between different templates tailored to various audiences. The insight dashboards provide valuable analytics, and the builder itself is both intuitive and user-friendly.

Katie M.

Marketing Manager

We are much happier with it in comparison to our formal software Constant Contact – the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

Monica S.

Marketing, Marketing and Advertising

I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system.

Nikki R.