As an email marketer, you know formatting email for mobile devices is a must. After all, you likely check your email on your smartphone.
Humans have been emailing each other since the 1970s, and that’s not going to change any time soon. As of 2019, there are more than 251 million people in the U.S. that use email each month. That’s a drop in the bucket when you consider that more than 2.2 billion people not only use email but check their inboxes through their mobile devices.
We’re all glued to our smartphones at this point, so ignoring mobile email design is quickly becoming a thing of the past.
Let’s talk about why we should invest time and effort into learning how to make emails mobile-friendly and mobile-responsive. We’ll go over relatively hassle-free and effective practices that can immensely improve the way your emails perform on mobile.
It’s not just important, but essential. If digital marketers disregard mobile email design, email marketing won’t be as effective